Looks like TDK has enough BluRay media for wholesale distribution. Don't be surprised, if a few Canadian e-tailers start picking up small quantities of it for sale.
Looks like US retail price is $19.99 for BDR and $24.99 for BDRE. CAD retail is going to be somewhere around $24.99 for BDRE and ~$31.25.
They will begin shipping from distribution in mid May.... which means 1-2 weeks or so.