I have purchase two rebadged LiteOns at Best Buy: Memorex and Verbatim. Both were bundled with Ahead Nero software.
I've heard that the Sony has crummy software, the Ahead Nero is much preferred. If you have software that you are happy with and works with any brand burner, then Sony is OK. I don't have such, that is why I purchased the other brands.
If you update a rebadged LiteOn with the LiteOn firmware, the bundled (pre-mastering) burning software will not work. Again, if you have other software, you'll be OK.
Number of burners bought in 2003: 3