didn't know these DVD cases had a brand name. thought they were as generic as CD cases.
Halc wrote:PS Off-topic: 'Sharpie' is apparently another North American brand which has turned out to be a common nominator for certain type of pens, right? It's interesting how common household brands develop into common non-brand words in America: xerox, polaroid, sharpie, etc. Quite uncommon in my native language, so I find it intrigueing.
off topic, this is a very interesting linguistic/cultural phenomenon, which i've contemplated many times.
interesting the examples you chose.
off the top of my head, i would've chosen a few others:
Frigidaire, Jeep are the first that come to mind.
is this an American thing only? i don't think so.
an example: in Israel, a mobile phone is commonly called a Pelephone. Pele = Wonder, and Pelephone was the first mobile phone provider and for a few years the only one. the word Pelephone stuck.
in recent years the other providers are trying to get people to say "your Cellcom" or "your Orange" (names of other providers), trying to push their brand name deeper into our conciousness. but it doesn't sound as natural as saying "your Pelephone".
referring to it as "your mobile phone" is less common in Israel.