With BD-Live players finally making their way to market, companies like Dreamer are looking to take full advantage of their internet capabilities. Using Dreamer's new BIDDLE technology, content providers can update and add new applications and services, even years after a Blu-ray Disc has been released.
Dreamer's BIDDLE technology is a software platform that makes itpossible for content creators and distributors to deliver customized,interactive programming and services directly to consumers' living roomTVs, via a networked Blu-ray Disc player (BD Live) or a PlayStation(R) 3gaming console.

With BIDDLE technology, the possibilities for interactive content andservices are virtually endless, including video/audio on demand (VOD),product catalogs, e-commerce, casual gaming, social networking,advertising, web portals and much more. All of these can be personalized bygeographic region or even by specific players.
if you'd like to read more, Dreamer's entire press release can be found here.