Futuresource Consulting recently released the results from its new home copying consumer research study. Sponsored by Macrovision, the study asked more than 5,000 people whether or not they made copies of pre-recorded DVDs. According to the results, one-third of the respondents made a copy of a DVD in the last six months. This is up from just over a quarter of respondents in 2007. Here are some of the highlights from the study:
Around one third of all respondents in both countries admit to making copies of pre-recorded DVDs in the last 6 months, up from just over a quarter of respondents in 2007.
As in 2007 it is 18-24 year old males who are most likely to be copiers.
Copiers of DVDs are using both analogue and digital copying methods, with the two being of almost equal importance.
In both territories, the most common way of copying is either from a DVD player to a DVD recorder, or using a single PC software application for burning DVD copies.
In the last 6 months, the average number of movies copied in the UK was 13 new release and 9 catalogue; in the USA the figures were 7 and 6 respectively.
Although the majority of people are copying from their own purchased DVD in both the UK and USA, a significant proportion of people are copying from rented and borrowed titles.
The majority of UK and USA respondents would most likely buy these movie titles new at sale or promotional price.
From a list of 40 recent blockbuster movie titles supplied to respondents, more than half of all DVD copiers in the USA and more than one third in the UK had successfully made copies of the titles on the list
Keep in mind that this study was sponsored by Macrovision and is being used to show that movie studios are losing revenue due to home copying. Personally, I'm not surprised by the number of people making copies. What does surprise me though is the the number of people making analog copies. It makes you wonder where they found the people in this study. Anyway, if you'd like to read more, the details from the study can be found here.