According to an article at DigiTimes, low priced Blu-ray and HD-DVD players are already putting pressure on Taiwan's FVD format.
Lower than expected retail prices for entry-level HD-DVD players exhibited at the recent 2006 International Consumer Electronics Show (CES) in the US may dash an expected early marketing advantage of Taiwan-developed FVD (forward versatile disc) players, according to Taiwanese makers of optical disc drives (ODDs).

The HD-DVD group, led by Toshiba, showcased an entry-level HD-DVD player model with a recommended retail price of US$499, about half the price originally expected by market experts, the Taiwanese ODD makers pointed out. Pioneer and Samsung, two members of the Blu-ray Disc (BD) group, exhibited BD players with recommended retail prices between US$1,000-1,800, 30-50% lower than the US$2,000-2,500 expected by market experts, the sources said.
While priced lower than many expected, Blu-ray and HD-DVD players still aren't exactly cheap. If you'd like to read more, head on over to DigiTimes.