Panasonic has announced that they will be shipping their first Blu-ray Disc player, the DMP-BD10, in September. Here's part of their press release:
Panasonic Consumer Electronics Company today announced the upcoming availability of the company's first Blu-ray Disc player, the DMP-BD10, available this September.

Blu-ray Disc is the next generation optical disc format that features capacity as large as 50 gigabytes on a dual-layer disc and will be capable of holding high-definition movies, tens of thousands of songs, and extensive capacity for extraordinary video games and PC storage. Blu-ray Disc has the support of more than 170 leading companies including the top studios and consumer electronics manufacturers.

"With the DMP-BD10, Panasonic proves its commitment to providing the best high definition entertainment experience for the home," said Reid Sullivan, vice president, merchandising, Panasonic's entertainment group. "Our goal is to focus on the total solution for an uncompromised high definition experience. In addition we want to ensure that the consumer experience is as easy as possible, so we've added EZ-Sync HDAVI control function to make it simple to connect and control multiple products, such as a Panasonic Plasma TV, Blu-ray Disc player and receiver. Plus, with the BD10 we respect the legacy content that consumers have in their entertainment libraries, including virtually all DVD and CD formats, as well as video and image formats."
Pricing has not been finalized yet. However, Panasonic expects the DMP-BD10 to go for less than $1500. If you'd like to read more, the entire press release can be found here.