According to article at DigiTimes, Ritek has started producing LabelFlash CD-R and DVD+R/-R discs for Fujifilm.
Ritek has begun OEM production of LabelFlash CD-R and DVD+R/-R discs for Fujifilm, with an initial small shipment volume of several million discs a month, according to industry sources. LabelFlash technology allows users to directly burn a label onto an optical disc.
Following Plextor's launch of the world's first LabelFlash-enabled DVD burners in the first quarter of this year, NEC, Pioneer, LG Electronics and I-O Data Device have subsequently offered such DVD burners, boosting the adoption of LabelFlash, the sources indicated. Fujifilm is currently the sole supplier of LabelFlash discs, and has outsourced production to Ritek because its own production capacity is not sufficient, the sources pointed out.
Plextor offering a LabelFlash enabled DVD burner? I think someone has their facts mixed up. In any case, the entire article can be found here.