Samsung Electronics Co., Ltd., a worldwide leader in digital consumer electronics and information technology, today announced the SH-222AB internal DVD writer with fast Lead-In that considerably reduces disc recognition time during start-up. With SAMSUNG’s new DVD writers, consumers will get ultra quick load times, dramatically reducing the wait time from disc insert to usage in the Optical Disc Drives (ODDs).

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With Samsung’s new technology, the SH-222AB DVD writer reduces its Lead-In-Time up to 60 percent at maximum. Prior to this, users of traditional DVD-writers had to wait 15 to 30 seconds of load time to start after inserting a disc into the drive. By reducing the lag time, Samsung’s SH-222AB enables a much richer experience for ODD users looking for quick start-up operation.

Like previous Samsung ODDs, the SH-222AB is eco-friendly. It features low power consumption and an aerodynamic frame design for low acoustic noise. In addition, SH-222AB is manufactured with lead-free soldering technology in accordance with the RoHS (restriction of hazardous substances directive) that limits use of materials with Pb, cd, cr+6, Hg, PBBs and PBDE.

The SH-222AB internal DVD writer offers a SATA interface for easy connectivity and a variety of speeds across different data media types including: 48X CD-ROM reading, 40X CD-RW reading, 22X DVD±R recording, 12X DVD-RAM recording, 16X DVD+R Dual Layer recording, 8X DVD+RW recording and 6X DVD-RW recording.

Samsung's new DVD writer, SH-222AB, is available in the United States with an MSRP of $29.00.