I'm not sure which distributor Newegg uses, but it's possible they're using one in Asia to bring them over. Nevertheless, the drive is OEM and is supposed to be sold to system builders, etc. A lot of them are sold to end users on the gray market though. Nothing wrong with that.. you just don't get everything you would with a retail drive.
I'm not sure if they're going to do anything special. Personally, I don't think they are. I will be talking to one of the big wigs at NEC some time in the next few weeks. That is a question I can ask them. If you have other questions, let em rip.
"Blu-ray is just a bag of hurt." - Steve Jobs