I know that that whole article is a bunch of crap. You can also tell by this part towards the bottom.
Both Apple and Dell are guilty of using misleading prices. For example, Apple gives the price of the low-end G5 as "$1999", and the high-end G5 as "$2999". In other words, they have subtracted $1 from a $3000 computer to make it seem cheaper, which is absolutely ridiculous. This demonstrates that both Apple and Dell are willing to mislead people when stating their prices.
Whoever wrote this is obviously a moron because if he had any fuc*ing brains, he would know that everyone make it $1,999 or $29.99. To make it sound cheaper.