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Netflix, Inc. (Nasdaq: NFLX), the world's largest online movie rental service, and Samsung Electronics America, a market leader and award-winning innovator in consumer electronics, today announced a broad partnership to offer consumers the ability to instantly stream movies and TV episodes from the Netflix Web site directly to their living rooms via Samsung's BD-P2500 and BD-P2550 Blu-ray disc players. The companies also said they are collaborating to enable Samsung to integrate instant streaming from Netflix into a range of home entertainment products.
The BD-P2550 and BD-P2500 are currently available at $399.99. Consumers who already own one of these Samsung players can upgrade their device at no additional cost to enable instant streaming from a growing library of more than 12,000 movies and television episodes from Netflix. The upgrade is available at http://www.samsung.com/bluraysupport.
Instantly streaming movies and TV episodes from Netflix on the BD-P2550 and BD-P2500 is done through a wired broadband connection and a Netflix Queue-based user interface. Netflix members visit the Netflix Web site to add movies and TV episodes to their individual instant Queues. Those choices will automatically be displayed on members' TVs and available to watch instantly through the Samsung players. Once selected, movies will begin playing in as little as 30 seconds. With the players' accompanying remote control, Netflix members will be able to browse and make selections right on the TV screen and also have the ability to read synopses and rate movies. In addition, they will have the option of fast-forwarding and rewinding the video stream.