yes, you can flash it to a Lite-On drive (with Lite-On firmware) and then you don't have to do this 'hold the eject button' thing.
how to do that - dunno, but you can find info on it in the forum...maybe try dhc014's page at rpc1.org
One Ring to rule them all, One Ring to find them,
One Ring to bring them all and in the darkness bind them
In the land of Mordor, where the Shadows lie
M.C. Escher - Reptilien