Well I really like my Toshiba HD-A2 player but it's starting to look like Blue will rule the world soon so I hit Circuit City after a Slick Deals post alerted me to their blowing out BD demo machines this week.
Walked over to the Demo table and there was a DMP-BD10A Panasonic that had a bunch of features, analog outs, component outs, HDMI, DVDRAM, DVD Audio, most of the hd audio formats, etc.
Asked about it and they said 189, I say can you do better, after a few no's the head guy comes up and drops it to 169 for me so I bought it
It's only profile 1.0 but most reviews claim it plays bd movies with excellent quality so now I'm purple and don't have to care what format my hd movie is on. Too bad it didn't have any free movies, but I did get the remote, manual, and power cord, and they said full warranty and return policy applies.
Anyways thought I'd share, also might help those of you wanting to go purple or just get a cheap blue machine.