lacie_culbuto_wobble.pngToday, LaCie announced the Culbuto, a quirky USB key brought to life by French designer Constance Guisset. When not connected to a computer, the LaCie Culbuto whimsically bobs side to side as it is poked – much like a roly–poly toy. In fact, the name Culbuto is French for a toy with a weighted base that keeps the object vertical even after it is knocked down.

"The search for movement and balance is essential in my work," said Constance Guisset, product designer. "Repeated and infinite oscillation fascinates me. For my first project with LaCie, I proposed a slightly roly–poly key that eventually became LaCie Xtremkey. When LaCie asked me to develop this idea, Culbuto was the result. It’s an irresistibly fun USB key."

The LaCie Culbuto is a storage device disguised as a decorative object. It has a spherical solid metal base topped with a silicone rubber stem that ends with a USB 3.0 connector. On its top, a cap that closes off the LaCie Culbuto features a slit to hold a photo or business card. Design–conscious consumers will appreciate both the speed benefits of USB 3.0 and the key's additional purpose as a whimsical picture holder when not in use.

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SanDisk Corporation, a global leader in flash storage solutions, today announced that the ASUS ZENBOOK UX301LA Ultrabook relies on the incredibly compact SanDisk X110 Solid State Drives (SSD) for intelligent, blazing-fast flash storage.

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The new ASUS notebook boasts both an impressively slim design and high-performance, touch screen enabled computing. The Ultrabook features two very thin and light-weight M.2 2260 form-factor SanDisk X110 SSDs (offered in either 128GB1 or 256GB capacities) connected together in a performance-boosting RAID 0 configuration, which allows the drives to be written to simultaneously. This brings up to 512GB of powerful and responsive flash storage to the notebook, while supporting the thin and sleek look of the ASUS Ultrabook. Leveraging SanDisk’s advanced flash memory architecture, the SanDisk SSDs significantly enhance the performance of the Ultrabook, enabling rapid application launching, quick transferring of data, and smooth, nimble application interaction with each press of the notebook touch-screen.

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sandisk_connect_wireless_flash_drive_64gb.pngSanDisk Corporation, a global leader in flash storage solutions, today announced the 64GB SanDisk Connect Wireless Flash Drive in advance of the 2014 Consumer Electronics Show. The drive extends SanDisk’s popular and award-winning line of wireless flash memory storage products, offering users even more wireless memory expansion for their mobile devices. In addition, recently released software updates enhance the performance and functionality of both the SanDisk Connect Wireless Flash Drive and Wireless Media Drive.

The SanDisk Connect line of products is designed to alleviate storage capacity limitations that consumers experience with their mobile devices. Data from the SanDisk Memory Zone memory management app for Android devices, which recently surpassed 1.5 million downloads, indicates 44 percent of users have less than half of their mobile device’s internal storage capacity free, and nearly one quarter of users are at more than 80 percent utilization. The data also shows that when memory utilization reaches 80 to 90 percent, users proactively make space available by deleting or removing content.

“We are addressing a common problem of consumers running out of memory on mobile devices, and are extending our Connect product line with a 64GB Wireless Flash Drive for access to even more videos, photos, music, and documents on-the-go,” said Dinesh Bahal, vice president, product marketing, SanDisk. “With the SanDisk Connect products, consumers can expand the memory on their phones and tablets, stream movies, and share photos and documents with colleagues, friends and family with ease and style.”

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lexar_professional_3333x_cfast2.pngLexar, a leading global brand of flash memory products, today announced its technological leadership in the digital imaging market with the immediate sample availability of Lexar Professional 3333x CFast 2.0 cards and the Lexar Professional Workflow CFast 2.0 USB 3.0 reader for the Lexar Professional Workflow Reader Solution. The CFast 2.0 specification is the next generation of high performance memory cards designed for professional applications in still imaging and video capture.

Lexar Professional 3333x CFast 2.0 Card
With capacities available for sampling in 256GB, 128GB, 64GB, and 32GB, the Lexar Professional 3333x CFast 2.0 cards demonstrate new speed thresholds to capture high-quality images and 1080p full-HD, 3D, and 4K video. Designed to maximize the capabilities of the next-generation of high-definition camcorders and high-resolution digital SLR cameras, the new cards provide a read transfer speed up to 3333x (500MB per second), which is three times faster than any CompactFlash card. Additionally, the new Lexar Professional 3333x CFast 2.0 cards will support the Video Performance Guarantee (VPG-65) specification for professional-quality video capture, and includes the latest version of Image Rescue software.

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Samsung Electronics America, Inc. today announced a new advanced security solution for the 840 EVO SSD, Samsung’s SSD Self-Encrypting Drive (SED), compatible with professional security software.

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The new data security enhancements are now shipping on the recently announced Samsung 840 EVO mSATA drive and can be enabled through a firmware update for the 840 EVO SSD SATA drive, launched last August. The new features are designed to meet security requirements for enterprise applications and are compliant with TCG Opal and IEEE 1667 standards.

The Samsung SSD SED solution is enabled via the newly released Samsung Magician 4.3 software, providing the enhanced security features required in enterprise user environments, such as government offices, finance institutions and other businesses.

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