lexar high endurance microsdxcLexar, a leading global brand of flash memory products, today announced the company's first High-Endurance microSDHC™ and microSDXC™ UHS-I memory cards. On display at Photokina 2016, the new Lexar® High-Endurance microSD™ cards are built to withstand the extensive write/erase cycles security cameras and dash cams can demand. The cards can record and safely store up to 12,000* hours of 1080p full-HD video footage.

"This is a unique product for Lexar, as it's been specifically engineered to meet the ever-growing demand for capturing hours of home security and dash cam video," said Steffi Ho, product marketing manager, Lexar. "The footage recorded by surveillance cameras can prove incredibly valuable, especially in times of crisis, and reliable memory solutions are crucial in keeping that information securely stored. With Lexar High-Endurance microSD cards, consumers can rest assured, knowing the cards have the capacity, long life cycle, and durability required to keep precious data well-protected."

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lexar jumpdrive c20m flash driveLexar, a leading global brand of flash memory products, today announced two high-performance storage solutions to easily transfer and share content between devices with USB Type-C or micro-USB port. The Lexar JumpDrive C20c USB Type-C flash drive (USB-C) and JumpDrive C20m micro-USB flash drive are the newest products to join the premium suite of C-series mobile products, including the Lexar JumpDrive C20i flash drive. The new JumpDrive products are being launched at Photokina 2016.

"Today's users are capturing and storing immense amounts of high-quality content on their devices every day," said Yeon Kim, product marketing manager, Lexar. "Both the Lexar JumpDrive C20m and Lexar JumpDrive C20c provide users with an easy way to transfer, share, and offload content on the go."

The Lexar JumpDrive C20c USB Type-C flash drive allows users to seamlessly move files between next generation Type-C devices and computers. This premium 3-in-1 drive features both USB Type-C and standard USB-Type A connectors in a convenient charging cable design to provide high-speed performance for fast file transfer with speeds up to 150MB/s read and 60MB/s write. The Lexar JumpDrive C20m micro-USB flash drive is a 3-in-1 solution that features both micro-USB and standard USB Type-A connectors that allows users to easily transfer files between On-The-Go (OTG)-enabled Android™ tablets and smartphones. Both drives utilize USB 3.1 (Gen 1) performance for fast file transfer, with speeds up to 150MB/s read and 60MB/s write. Both JumpDrives are compatible with PC and Mac® systems and backwards compatible with USB 3.0 and 2.0 devices, and will be available in capacities of 32GB, 64GB, and 128GB. Both drives have a three-year limited warranty.

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Toshiba America Electronic Components, Inc. (TAEC) has expanded its family of 24nm single-level cell (SLC) NAND flash memory solutions. The new 16 gigabit (Gb) BENAND™ is housed in an industry-standard 48-pin TSOP package, and offers a combination of high read/write performance, effective write endurance (using 8-bit BCH error correction code), and extended temperature operation. This makes it suitable for a wide variety of commercial and industrial applications.

The new addition rounds out Toshiba's broad SLC product lineup, allowing designers to take advantage of the price/performance of advanced 24nm NAND flash SLC technology at densities from 1Gb to 128Gb. Based on a 4x4Gb die, 16Gb BENAND operates from a power supply of 2.7V to 3.3V with a temperature range of -40°C to 85°C. Many industrial applications have a long life expectancy. Toshiba designed BENAND with this in mind. With the ability to replace older generations of discrete SLC NAND, BENAND extends the product life of everything from telecom applications and LCD TVs to robots and printers – while also potentially reducing BOM costs.

According to Brian Kumagai, director of business development for TAEC, "SLC NAND is still very much an integral part of the overall NAND market, and leading-edge 24nm devices play a key role in enabling replacement of the older NAND devices that are still being used today."

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lexar m1 microsd readerLexar, a leading global brand of flash memory products, today announced two new microSD readers: the Lexar C1 microSD Reader and the Lexar M1 microSD Reader. On display at Photokina 2016, the new C1 and M1 microSD Readers allow users to easily offload content from their sports camcorder or aerial camera to their devices.

The Lexar C1 microSD Reader is a small, compact reader designed for devices with a USB Type-C (USB-C) connector port, enabling users to freely transfer, view, and play back photos and videos on their smartphone or tablet. The Lexar M1 microSD Reader is equal in size and portability, but is designed for devices with a micro-USB port, such as Android™ smartphones and tablets.

"Users who are on the go and looking to capture more content will find the Lexar C1 and M1 microSD readers convenient for capturing life in action," said Steffi Ho, Lexar product marketing manager. "Photography enthusiasts and smartphone shooters no longer have to wait until they are back home or in the office to edit and share content. Whether they're offloading stunning action photos or epic adventure video, it's now easy to wirelessly upload content, regardless of location."

The new microSD readers also expand the memory of USB Type-C or Android and other micro-USB devices. By offloading files, users can store more on their microSD card, giving them the extra space to capture more content on the go. With the Lexar C1 microSD Reader, content can be transferred at premium speeds, leveraging USB 3.1 (Gen 1) technology for fast file transfer.* These small, portable readers are great multitaskers, providing a convenient way to expand the memory of your device, swap content between devices, or archive your favorite content.

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lexar 256gb 633x microsdxcLexar, a leading global brand of flash memory products, today announced the new 256GB capacity Lexar® High-Performance 633x microSDXC™ UHS-I (U3) memory card. Designed for sports camcorders, tablets, and smartphones, the 633x microSDXC UHS-I card has read transfer speeds up to 95MB per second and can capture more than 36 hours of HD video; 67,600 photos; or 58,100 songs. The 256GB capacity card is currently on display at Photokina 2016.

"We've seen the storage demands of our customers grow by leaps and bounds, especially with the massive popularity of 4K video—so we designed this 633x high-capacity microSD card to meet that need," said Steffi Ho, product marketing manager, Lexar. "In today's world, whether you're shooting 4K action footage with a sports camcorder or downloading your entire music library onto your smartphone, the storage space and speed provided by the 256GB Lexar microSDXC card will prove invaluable."

The new 256GB capacity card is capable of recording up to 36 hours of HD video adventures, perfect for aerial camera enthusiasts who too often have to carry multiple memory cards for extended use. It also offers UHS Speed Class 3 (U3) video recording speeds, ideal for capturing extended lengths of 4K video. The microSDXC card comes with a USB 3.0 reader, which allows for quick and easy file transfer from the card to a PC or Mac® computer. The card includes a limited lifetime warranty and a one-year limited warranty for the USB 3.0 reader.

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Samsung Electronics America, Inc., a worldwide leader in advanced memory solutions for more than two decades, today unveiled the Samsung 960 PRO and 960 EVO, its newest solid state drives (SSDs). The V-NAND based, M.2 form factor SSDs were built on the company’s category-defining Non-Volatile Memory Express (NVMe) SSD leadership. With powerful performance, endurance and capacity topped with all new and more robust Samsung Magician software package, Samsung continues to accelerate the NVMe era.

Samsung 960 PRO EVO SSD

Packed with more technology and innovation than ever, the 960 PRO and 960 EVO are designed for users who seek smaller and faster storage solutions that deliver higher bandwidth and lower latency for processing massive amounts of data for everything from gaming and large file transfers to 4K video rendering, data analytics and more on their ultra-thin notebooks and PCs.

Both the 960 PRO and 960 EVO use the Peripheral Component Interconnect Express (PCIe) Gen.3 x4 lane interface and are compliant with NVMe specifications to realize effective use of the high-speed PCIe bus and optimize both hardware and software configurations to take advantage of the NVMe SSD technology. The SSDs feature Samsung Dynamic Thermal Guard technology to manage performance during extreme workloads.

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sandisk extreme pro 1tb sdxcWestern Digital Corporation, a global storage technology and solutions leader, today unveiled its SanDisk 1TB terabyte (TB) SDXC card prototype at the world's leading trade fair for photo and video professionals. With increasing demand for high resolution content, such as 4K and 8K, the company continues to push the boundaries of technology with solutions that support the exponential growth of data-intensive production demands.

“Showcasing the most advanced imaging technologies is truly exciting for us,” said Dinesh Bahal, vice president, product management, Content Solutions Business Unit, Western Digital. “Sixteen years ago we introduced the first SanDisk 64MB SD™ card and today we are enabling capacities of 1TB. Over the years our goal has remained the same; continue to innovate and set the pace for the imaging industry. The SanDisk 1TB SD card prototype represents another significant achievement as growth of high-resolution content and capacity-intensive applications such as virtual reality, video surveillance and 360 video, are progressing at astounding rates.”

Since the introduction of the record-breaking 512GB SanDisk Extreme PRO® SDXC UHS-I Memory Card at Photokina 2014, Western Digital has proven it can nearly double the capacity in the same SD card form factor using proprietary technology. Higher capacity cards expand the possibilities for professional videographers and photographers, giving them even greater ability to create more of the highest quality content, without the interruption of changing cards.

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During its annual press briefing at CEDIA Expo today, Sony Electronics unveiled a new reference standard 4K Ultra HD Blu-ray player which will be shipping next spring. The new ES Series model (UBP-X1000ES) offers full Custom Installation (CI) compatibility and incorporates a number of features and technologies that will make it the centerpiece of the most advanced home audio-video systems.

sony UBP X1000ES

According to Yukio Ishikawa, Director of Home Entertainment Systems for Sony Electronics, “The new UBP-X1000ES player has been long awaited by custom installers who desire a 4K Ultra HD Blu-ray player that provides a “one-stop” solution for their clients’ premium entertainment needs. Our new reference model has been specifically designed to deliver the highest quality video and audio possible and will excite the most demanding A/V enthusiasts”.

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CyberLink Corp., today launched the latest versions of its Director Series video editing software featuring the award-winning PowerDirector 15, ColorDirector 5, AudioDirector 7 and ActionDirector 2. Among a host of groundbreaking editing features across the new lineup of products, special buzz surrounds the unveiling of CyberLink's True360 technology, which provides users with the necessary tools to create immersive 360-degree videos.

cyberlink powerdirector 15

True360 technology enables editors to apply a full range of movie making tools to 360 footage including titles, transitions and animated particle effects, and adds powerful features to create dynamic conventional videos from 360 clips using the True360 View Designer.

“The rollout of 360 and VR technologies is accelerating and is quickly becoming an industry-changing phenomenon. With multiple brands introducing affordable 360-degree cameras and accessories, as well as the strong push of platforms like Facebook, Youtube and Google, VR video will soon surpass gaming. We think user generated content will be the strongest driver of VR and 360 technologies,” said Dr. Jau Huang, CEO of CyberLink. “Our goal with PowerDirector 15, and with the entire Director Series video editing software, is to provide consumers with simple yet powerful tools to capture memories and tell stories using the power of 360-degree videos.”

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Toshiba America Electronic Components, Inc. (TAEC), a committed technology leader, today announces the launch of the OCZ VX500 SATA solid state drive (SSD) series. Aimed at mainstream desktop and notebook users looking to migrate away from primary hard disc drive (HDD) usage, VX500 SSDs feature superior endurance ratings and provide a faster, more responsive PC experience thanks to well-balanced read and write performance.

ocz vx500 ssd

Backed by OEM-level testing that provides validated reliability and built with the latest Toshiba MLC NAND flash, the Toshiba OCZ VX500 SSD series delivers endurance ratings of 74 to 592 terabytes written (TBW), making it suitable for write-intensive applications such as content creation, revolving media/game storage, or as a scratch disk.

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