Iomega sent out a press release this morning, announcing its new ScreenPlay Pro HD Multimedia Drive.  Using this multimedia drive, consumers can connect to their PC to their TV over their home network and play back photos, music and video at resolutions up to 1080i. The ScreenPlay Pro HD Multimedia Drive features ethernet and wireless capability and offers 1TB of storage.

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Iomega, an EMC company (NYSE: EMC) and a global leader in data protection, today added to its ScreenPlay™ series of Multimedia drives with the new Iomega® ScreenPlay™ Pro HD 1.0TB* Multimedia Drive.

The new ScreenPlay Pro HD Multimedia Drive creates a convenient link between the home network and the home theater, giving users a convenient way to show off their family photos, play music, and enjoy their videos from the best seat in the house.

New features in the ScreenPlay Pro HD Multimedia Drive include 10/100 Fast Ethernet for true network storage and more convenient access to files on the home network; wireless capability (USB WiFi dongle sold separately); new 1TB capacity (as well as a 500GB model in EMEA); better support for native high definition 720p and 1080i video; an Energy Star qualified adapter; a USB 2.0 connector for accessing additional storage from a portable hard drive or a USB Flash drive; as well as support for an even broader selection of formats for enjoying photos, music, and video selections.

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Hammer Storage recently announced its new line of morespace Portable hard drives. These pocket sized drives are available in capacities up to 750GB and can be customized through the use of personalized skins.

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Hammer Storage, a division of Bell Microproducts Inc. (OTC: BELM.PK), one of the world's largest value-added distributors of storage and computing technology, today announced the release of its latest storage solution: morespace™ Portable. Hammer's morespace Portable is a compact, lightweight portable hard drive that allows users to instantly add more space to both PCs and Macs. Complete with easy to use back-up software, morespace Portable is available now. Priced below comparable offerings, morespace Portable costs under 26 cents per gigabyte (GB) of storage and can be found at select retail stores and online retailers listed at www.hammer-storage.com.

For on-the-go consumers, the new morespace is small enough to fit into a shirt pocket and offers users the ability to make their morespace exclusively their own through the use of customizable skins – which will also protect it from scratches. morespace Portable sets itself apart by offering more than just the standard color choices available from its major competitors. One skin is included with the morespace Portable unit to get consumers started, which can easily be removed and replaced with a custom skin of the consumer's choice.

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Plextor Europe sent out a press release today, announcing a 500GB version of its pocket-sized PC-to-TV media player. Using the MediaX PX-MPM500U, consumers can take the photos, music and video stored on their PC and play them back on their TV at resolutions up to 720p.

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An ideal Christmas gift, Plextor has grown the capacity of its hugely popular HD PC-to-TV mediaplayer to 500GB, but keeps its pocket-sized case for ultra portability. The Plextor MediaX PX-MPM500U, is capable of playing HD movies and music through your TV or hi-fi simply and easily.   Rudy De Meirsman, Sales & Marketing Manager at Plextor, says: “We have only recently introduced our first pocket-sized MediaX and it has proved very popular with buyers across Europe – at 160 or 320GB. Now with 500GB it is even more appealing, especially in run-up to Christmas when it will make a fantastic present. They are ideal for transferring pictures or HD movies to your family TV.”  

With Christmas fast approaching, the combined mediaplayer/ external HDD device makes an ideal gift for loved ones – perfect for taking your holiday photos and movie footage with you wherever you go.

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LaCie recently launched its new line of rugged multimedia hard drives. The LaCinema Rugged features a scratch-resistant aluminium shell, internal shock absorbers, and shock-resistant rubber bumper. The drive also offers up to 500GB of storage and ,when connected to a television, it can be used to listen to music, view pictures or play videos at resolutions as high as 1080i.

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LaCie announced today the LaCinema Rugged, the latest generation in multimedia products to provide high quality movie viewing with the compact and acclaimed reliability of LaCie’s trusted mobile enclosure. Bus-powered and durable, the LaCinema Rugged allows users to enjoy their collections on the go or at home.

Designed by Neil Poulton, the Rugged features a unique scratch-resistant aluminum shell, internal anti-shock absorbers, and a shock-resistant rubber bumper to better protect media files against everyday blunders. Similar to previous LaCinema creations, the Rugged edition provides the convenience of a centralized media library with graphic menus and an easy-to-use remote control.

Compatible with both Mac and Windows environments, the USB 2.0 interface connects to the computer for easy multimedia loading. Once the data is transferred to the portable drive it is ready to be viewed on any display, where the user’s media can be accessed through an HDMI connection or legacy composite video connection. Optimized viewing through HDMI 1080i upscaling will allow you to play back videos on your HDTV or enjoy photos in clear HD resolution.

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According to Bloomberg, Fujitsu is rumored to be selling its money-losing hard drive business to Western Digital. While neither company has confirmed this rumor, the business is expected to sell for 70-100 billion yen and will include Fujitsu's plants in Japan, the Philippines and Thailand.

Fujitsu Ltd. is in talks to sell its unprofitable storage-drive business to Western Digital Corp., three Fujitsu executives said, asking not to be identified because the discussions are preliminary.

The executives declined to comment on the sale price after the Nikkei newspaper said today the business may fetch 70 billion yen ($659 million) to 100 billion yen. Tokyo-based Fujitsu said in a statement that the report had ``no factual basis.''

Fujitsu rose as much as 7.2 percent in Tokyo trading as Deutsche Bank AG and JPMorgan Chase & Co. said a sale may help raise investor confidence over management's commitment to boost earnings. A purchase may help Western Digital challenge Seagate Technology's lead in a storage-drive industry that's facing falling prices and competition from flash memory chipmakers.  

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