According to Bloomberg, Fujitsu is rumored to be selling its money-losing hard drive business to Western Digital. While neither company has confirmed this rumor, the business is expected to sell for 70-100 billion yen and will include Fujitsu's plants in Japan, the Philippines and Thailand.
Fujitsu Ltd. is in talks to sell its unprofitable storage-drive business to Western Digital Corp., three Fujitsu executives said, asking not to be identified because the discussions are preliminary.
The executives declined to comment on the sale price after the Nikkei newspaper said today the business may fetch 70 billion yen ($659 million) to 100 billion yen. Tokyo-based Fujitsu said in a statement that the report had ``no factual basis.''
Fujitsu rose as much as 7.2 percent in Tokyo trading as Deutsche Bank AG and JPMorgan Chase & Co. said a sale may help raise investor confidence over management's commitment to boost earnings. A purchase may help Western Digital challenge Seagate Technology's lead in a storage-drive industry that's facing falling prices and competition from flash memory chipmakers.
Add a commentWestern Digital announced this week that it has begun to ship the second-generation of its WD Caviar Green desktop hard drives. Available in capacities ranging from 500 GB to 1 TB, WD's new Green hard drives consume up to 20% less power and offer a 10% increase in performance over the previous version.
WD (NYSE: WDC) today announced the second-generation of its highly popular and environmentally friendly WD® Caviar® Green™ desktop hard drives, which feature the company's GreenPower™ technology to significantly reduce power consumption, compared with standard hard drives. The new platform is based on WD's 333 GB/platter technology with 32 MB cache, producing capacities ranging from 500 GB to 1 TB1.
As an innovative leader in green storage technology, WD has ramped up its successful GreenPower technology-based hard drives to greater than 10 percent of its 3.5-inch hard drive shipments in the initial twelve months of production, making low-power technologies one of WD's fastest growing segments and WD Caviar Green one of the most successful new products in the company's recent history.
Toshiba sent out a press release this morning, announcing its new line of high-performance 1.8-inch hard drives. Available in 120GB, 160GB and 250GB capacities, these new drives feature a 15msec seek time, 5,400 RPM rotation speed and a SATA 3.0Gb/s interface.

Toshiba Corporation, the industry pioneer in small form factor hard disk drives (HDDs), today announced expansion of its market-leading 1.8-inch lineup with three new high-capacity, high-performance Serial ATA HDDs for mobile PC applications, including the industry's first 250GB1) 1.8-inch HDD.
Toshiba's third-generation 5,400 RPM SATA 1.8 HDD family also features 120GB and 160GB capacities, along with the throughput power of the SATA 3.0Gb/s interface. In addition, the new series includes Toshiba's state-of-the-art free fall sensor option, which enhances protection from external shock and vibration events by responding to drops as low as five inches in height.
SimpleTech has updated its line of Pro Drive and Duo Pro Drive external hard drives. Along with highter capacities, the new drives offer a quad interface (eSATA, FireWire 800, FireWire 400 and USB 2.0) and a reinforced design for added reliability and durability.

If you're part of the digital media generation, a power user or even a small business owner, there's no doubt that your computer is quickly filling up with tons of video clips, songs, digital photographs and documents. To help relieve you of this data overload, SimpleTech (http://www.SimpleTech.com), a Fabrik company, today announced two affordable ways to easily add more storage capacity and backup power to your home or office computers - the 1.5TB SimpleTech® Pro Drive™ and the first 3TB two-drive RAID 0/1 solution, the SimpleTech Duo Pro Drive™. Each solution now ships with a reinforced design for added reliability and durability, higher capacities so you have room to grow, and a quad interface (eSATA, FireWire 800, FireWire 400 and USB 2.0) that future-proofs your investment, so you'll be prepared to connect to whatever system, device or peripheral - in the future as well as today.
Toshiba announced this week that it has expanded its line of portable external hard drives to include a 400GB model. Like previous versions, this pocket sized hard drive is protected by an internal shock sensor and ramp-loading technology and can be powered off a computer's USB bus.

Toshiba Storage Device Division (SDD), the industry pioneer in small form factor hard disk drives (HDDs), today added a 400GB(1) model to its line of personal storage devices for consumers seeking high-capacity storage and backup for music libraries, home videos, personal data and other digital memories.
The new 400GB Toshiba USB 2.0 Portable External Hard Drive can store up to either 114,000 digital photos, 105,000 MP3 music files, 177 hours of DVD videos or 47 hours of high-definition videos.(1)
Designed for all consumers, Toshiba's personal storage line makes it easy for even digital novices to easily back up their digital content libraries with a hassle-free solution featuring award-winning NTI Shadow(TM) software. The user-friendly solution enables consumers to set back-up parameters a single time and enjoy peace-of-mind in knowing critical and cherished digital files and personal memories are protected.