Today at the 2019 NAB Show, LaCie, the premium brand from Seagate Technology, announced two new storage solutions for creative professionals and prosumers. The new LaCie Rugged RAID Shuttle and LaCie 2big RAID build on the brand’s record of efficient preservation of high-value, high-resolution digital imagery through the capture, edit, distribution, and archiving workflow.

Digital transformation in the media and entertainment industry has led to rapid data growth. In fact, according to a recent IDC whitepaper sponsored by Seagate, the media and entertainment (M&E) datasphere – the amount of data created, captured or replicated across the globe – is expected to grow at a 25% compound annual growth rate (CAGR) from 2018 to 2025.

For 30 years, LaCie has helped creative professionals from production houses to hard-core hobbyists manage their data and the new LaCie Rugged RAID Shuttle and LaCie 2big RAID offer two new solutions to easily share, manage, and keep data secure.

Today, Sony announced two new external SSD drives, the high-performance SL-M series and the standard compact SL-C series. These external SSD drives boast ultra-toughness, high-speed, hardware encryption and new utility software features aimed at photographers and videographers providing them the peace of mind to know that their data is safe even in challenging environments. The SL-M and SL-C’s high speeds enable quicker workflow when processing, editing, duplicating and storing data.

Toughness when you need it

The SL-M series and SL-C series both feature an innovative one-piece aluminium body with an omni-directional shockproof construction that provides the user with a sense of security when it comes to storing data. With an IP67 rating, both series are dustproof and waterproof and feature a USB Type-C port that is waterproof even without a sealing cap. Data is also protected even if dropped in up to 3 feet of water. These external SSD drives are highly durable and can withstand pressure of up to 6000kgf and bending of up to 2000kgf meaning that the user need not worry about carrying alongside other, heavier equipment. Additionally, the SL-M series and SL-C series are impact proof, withstanding drops from up to 9 feet.

Lexar, a leading global brand of flash memory solutions, today announced the new Lexar® Professional SL100 Pro Portable SSD.

The Lexar Professional SL100 Pro Portable SSD features a stylish brushed aluminum finish and comes in a conveniently small, slim size that makes it easy to slip in your pocket and go. It’s the perfect companion to accompany you across any terrain as it’s drop-, shock-, vibration-resistant and comes with DataVault™ Lite software, an advanced security solution with 256-bit AES encryption to help protect your essential files against corruption, loss, and deletion. Primed for power, the SL100 Pro has superior performance on the go, with speeds up 950 MB/s read and 900 MB/s write making it up to 2x faster than the SL100. It also features a USB Type-C port that enables the users to store and share quickly with USB 3.1 speeds.

Western Digital Corp. has expanded its line of rugged products to include the new G-Technology-branded ArmorATD portable hard drive, an ideal drive for enthusiast and professional photographers and videographers seeking to protect their photo, video and audio files. Whether shooting on-location in the Moab desert, or working on edits during a morning subway commute, the ArmorATD drive is designed for content creators and audio/visual enthusiasts who want an all-terrain solution for moving and carrying their valuable media and data. With triple-layer shock protection, water/dust-resistance, and crush-resistance, they can be confident in their storage device during transit.

“As a documentary filmmaker my passion is telling stories. I enjoy immersing myself into the story, the characters, and the locations. I work with a lot of professional surfers and shooting in the ocean is honestly my happy place! Since I work outdoors so much, I need a hard drive that is rugged enough to go with me. I rely on features like water-resistance and durability to give me the reassurance that my shots are effortlessly backed up to the drive,” said Aaron Lieber, G-Technology G-Team ambassador. “What I love about the new G-Technology ArmorATD drive is its scalability. It is built tough enough for a professional but also great for a beginner who needs a reliable storage solution to keep up with their adventures.”

The ArmorATD drive is stylish and compact with its metal design and rubberized bumper. It can be tossed around in a canvas camera bag, or a fine-leather briefcase with ease. The new drive offers affordability, durability and reliability when it comes to taking content on the go.

ADATA Technology has announced the SD600Q external solid state drive (SSD). The SD600Q offer excellent read/write speeds of up to 440MB per second, four times the speed of external hard drives. It does this with 3D NAND Flash, offering excellent performance, reliability, and shorter loading times. What’s more, the SD600Q features a shock-resistance construction, heat dissipation capabilities, silent operation, and is power efficient.

Fast, Reliable, Large Capacity

Users will fall in love with the SD600Q at first use! Delivering read/write of up to 440MB per second, the SD600Q will allow users to transfer a 5GB Full HD movie in a mere 26 seconds. Packing 3D NAND Flash, or stacked memory, the SD600Q offers greater reliability, durability, and ample storage capacities of up to 960GB.

Kingston Digital, Inc., the Flash memory affiliate of Kingston Technology Company, Inc., a world leader in memory products and technology solutions, today introduced its new High Endurance microSD card. The card is especially designed for write-intensive application use such as home security and surveillance cameras, dash cams and body cams.

As write-intensive applications critically depend on a high level of reliability and performance, Kingston’s High Endurance microSD card provides durability, high-storage capacity and prolonged endurance to meet the unique recording demands of security cameras and dash cams. The High Endurance microSD card stores up to 20,000 hours of seamless video recording in full 1080p HD to capture a reliable record of what happens whether at home or on the road.

Kingston’s High Endurance microSD cards are engineered and tested for use in harsh conditions and are durable enough to protect from extreme temperatures, shock, water and x-rays. When needed the most, the High Endurance microSD card is the reliable solution to capture critical moments over a long period of time without the risk of compromised or lost data.

Silicon Power (SP), a leading provider of memory storage solutions, adds the new Mobile C10 flash drive to its OTG flash drive family.

With the Type-C interface becoming the most popular interface for smart devices of any kind and increasing connectivity, data, and storage problems for smartphone uses, the Mobile C10 aims to be the premier solution for customers. SP designed the new flash drive to be an on-the-go companion and excellent solution for quick back-ups of important device storage, whether that’s on a laptop or another OTG smart device.

The Mobile C10 tackles the average users’ most common problems: losing connection to cloud-based music and movies during travel, much needed extra storage for smartphone backups, and a connection between phones and computers more trustworthy than cloud storage.

The Mobile C10 comes with impressive 5Gbps data transfer rates with its cutting edge USB 3.1 speeds and huge capacities. The C10 offers up to 128GB of instant storage expansion, making this device the perfect companion when customers run out of storage space from too many picture, video, and app downloads. This huge problem solver is conveniently wrapped up in a tiny package. The C10’s unique and easy-to-use Type-C connector retractable cover and COB technology keep the drive safe from rough use. With a high-quality hairline texture finish, the flash drive’s compact size and keyhole design allow easy travel and portability.