The Blu-ray Disc Association (BDA) today announced completion of the Ultra HD Blu-ray specification and released the new logo that will delineate Ultra HD Blu-ray products. The Ultra HD Blu-ray specification, which represents the work of global leaders from the consumer electronics, IT and content creation industries, will enable delivery of Ultra HD content via Ultra HD Blu-ray Disc to the rapidly growing number of UHD TV households.

“For years, Blu-ray Disc has set the standard for high definition picture and audio quality in the home. Ultra HD Blu-ray will do the same for UHD home entertainment," said Victor Matsuda, chair, BDA Promotions Committee. “The technical capabilities of Blu-ray Disc, in particular its significant storage capacity and high data transfer rates, will enable the delivery of an unparalleled, consistent and repeatable UHD experience."

Samsung Electronics America, Inc. today introduced its latest memory card lineups, PRO Plus and EVO Plus. The two latest product lineups add to Samsung’s SD and microSD card portfolio to now consist of the PRO Plus, PRO, EVO Plus and EVO families, to address the rapidly growing consumer need for advanced multimedia memory solutions.

"Samsung is following through on our promise to deliver next-generation memory cards that have even faster speeds and higher memory storage volume that will enhance consumer satisfaction level and solidify Samsung's branded memory business leadership," said Un-Soo Kim, Senior Vice President of Branded Product Marketing, Memory Business at Samsung Electronics. “With the increase of 4K UHD enabled devices and market needs for memory capacity, the PRO Plus and EVO Plus lineups are optimized solutions that will meet today’s user expectations.”

Mushkin Enhanced MFG, an industry leading designer and manufacturer of high performance and mission critical computer products, announced today its expansion of its popular REACTOR series SSD, on May 11th, 2015  enthusiast will now be able to purchase the REACTOR Series in 256GB, 512GB and 1TB capacities, perfect for professionals and tech enthusiasts who want the best possible computing experience.

“At Mushkin we have always focused on not only helping enthusiasts push the limits of their PCs, but we've taken it to the next level, by providing quality solutions that deliver levels of performance that have earned Mushkin its place as one of the top SSD manufacturers,” said Brian Flood, Director of Product Management at Mushkin Enhanced MFG.

Transcend Information, a worldwide leader in storage and multimedia products, takes the lead to announce the launch of its 256GB JetDrive Lite Series of expansion cards aimed at MacBook Pro with Retina display and MacBook Air users. With different models offered in up to 256GB capacities, Transcend's new JetDrive Lite cards are tailor-made to have a flush profile with each specific model while providing an easy way to increase available storage for media. With optimized compatibility, the expansion cards can now be used on a wider variety of models.

With their substantial amount of storage space, Transcend's JetDrive Lite expansion cards provide plenty of space to backup, store and carry personal documents, photos, movies and music. JetDrive Lite 130/350/360 are now offered in storage capacities up to 256GB, and JetDrive Lite 330 in 64GB and 128GB capacities. Each 256GB card, for instance, can store over 120,000 high-resolution photos, 64,000 mp3 songs, 64 hours of Full HD video, or seemingly limitless number of documents. When inserted into the SD card slot of a compatible MacBook Pro with Retina display or MacBook Air, the low-profile JetDrive Lite will not stick out like an SD card and can be left in place for on-the-go storage.

The need for media storage and transmission is increasing significantly, as multimedia data becomes more and more popular and large-capacity portable hard drives have now must-have products. Apacer always placed consumer needs as our main concern for product development, and has made another breakthrough after the release of the AC233 USB 3.0 portable hard drive by increasing the storage capacity and transmission speed of the portable hard drive, and released the all new ultra-high speed AC330 USB 3.0 portable hard drive that can store large amounts of multimedia data.

Read/write speed can reach as high as 110MB per second and is targeted towards businessmen who have heavy multimedia file usage needs. It has a tailored simple black metal case where the black does not lose individuality, and meets the file storage needs of urban users who pursue fashion and sophisticated high-level managers. It can effectively complete file transfer using a transfer speed three times faster than USB 2.0, saving time. Apacer’s ultra-high speed 2.5 inch USB 3.0 portable hard drive comes in 500GB and 1TB capacity selections that allow you to easily backup large amounts of data and safely manage your files.

CDRLabs has taken yet another look at Samsung's popular 850 EVO Series SSD. This time around, we've reviewed the 1TB version of the drive which combines Samsung's MEX controller with their 3-bit 3D V-NAND. To compensate for the slow write speeds typically associated with 3-bit (TLC) NAND, the 850 EVO uses Samsung's TurboWrite write acceleration technology, which creates a high-performance write buffer in the SSD. It also offers support for Device Sleep (DEVSLP), hardware-based full disk encryption and Samsung's RAPID (Real-time Accelerated Processing of I/O Data) technology. By using free PC memory as a cache, RAPID can push the performance of the SSD beyond the limits of the current SATA specification.

Patriot, a leading manufacturer of mobile accessories, computer and USB memory, announces the development of a Type-C USB Flash Drive for the new MacBook, Google Chromebook Pixel™ and other Type-C equipped notebooks and systems available on the market. With the recent release of the latest MacBook, which has been upgraded with the new Type-C port, consumers will now be able to use the Type-C USB Flash Drive to transfer data from any other form factor using a single robust and small solution.

Outfitted with a polished metal exterior, the dual-sided Type-C / Type A USB Flash Drive will feature both a small Type-C at one end and a standard USB 3.0 connector at the other end allowing seamless data transfer from traditional devices to the new Type C based device. Patriot solves the problem of compatibility, providing a solution that is compatible with all devices.