Western Digital Corporation, a global storage technology and solutions leader, today introduced its fastest WD brand portable drive yet, the My Passport SSD. Featuring blazing-fast speeds and award-winning design, the new My Passport SSD compliments the company's leading portfolio of My Passport palm-sized storage devices. Designed for content creators and tech enthusiasts, the new My Passport SSD combines exceptional speed and portability to manage massive files on the go.

"The WD brand is focused on delivering fresh, new personal storage devices that offer amazing performance in a beautiful, yet durable design," said Sven Rathjen, vice president of marketing, Client Solutions, Western Digital. "Our fastest portable drive yet, the My Passport SSD is a powerful solution for people who need to move content quickly and easily wherever life takes them."

Western Digital Corporation (“Western Digital”), a storage industry leader, today announced the availability of the WD Purple 10TB HDD, the newest member of its high-capacity hard drive line for surveillance applications. According to IHS Markit, anticipated growth of 4K-compliant and high-resolution network cameras over the next few years is driving higher demand for surveillance-class storage to support systems featuring these technologies*. With increased capacity and proven leading-edge technology, the WD Purple 10TB HDD is optimized for 24x7 video surveillance systems and up to 64 high-definition (HD) cameras in home and small business security environments.

“Advanced imaging technology advancements are expanding the value that video surveillance provides for applications ranging from retail and public safety monitoring to smart-city infrastructure, all of which are driving new storage needs,” said Brendan Collins, vice president of product marketing. “Our new 10TB drive inherits the high performance, reliability and endurance qualities of our WD Purple family, with maximum capacity to offer VARs, integrators and consumers a 4K-ready solution for current and next-generation surveillance systems.”

“All of us at 45 Drives are excited about the new WD Purple 10TB hard drive,” said Doug Milburn, vice president and Cofounder of 45 Drives/Protocase, Inc. “With so many of our customers in the surveillance industry, it’s important for us as a company to have the right products to for their needs. WD Purple hard drives provide the two critical elements to our customers – density and enhanced reliability – all at a reasonable price point.”

Sony is expanding its professional media lineup with the introduction of two new G Series Professional Solid State Drives in 960GB (SV-GS96) and 480GB (SV-GS48) capacities. These SSDs were designed to meet the growing need for reliable, external video recording devices docked to camcorders or high-performance DSLRs. For content creators looking for more efficient, stable and flexible hi-bitrate recording in often unpredictable environments, Sony’s G Series SSDs deliver optimal performance for several popular professional video recording devices, while offering a far longer lifetime.

Building on the reliability synonymous with Sony’s Professional Media products, the new SSDs are a solid option for respective video recorders, offering videographers stable high-speed capabilities, a sense of security and lower cost of ownership due to their longer life. Using Sony’s Error Correction Code technology, the 960GB G Series SSD achieves up to 2400 TBW (terabytes written), while the 460GB drive can reach 1200 TBW, resulting in less frequent replacement and increased ROI. 2400 TBW translates to about 10 years of use for the SV-GS96, if data is fully written to the drive an average of five times per week.

The drives are also designed for ultra-fast, stable data writing. While other SSDs have a tendency for data write speeds to suddenly drop after repeated re-write cycles, Sony G Series SSDs feature built-in technology preventing sudden speed decreases, while ensuring stable recording of high bitrate 4K video without frame dropping. For example, used with an ATOMOS Shogun Inferno, G series SSD is able to record video at 4K 60p (ProRes 422 HQ) mode stably.

ADATA Technology, a leading manufacturer of high performance DRAM modules, NAND Flash products, and mobile accessories today launched the Ultimate SU700 2.5” SATA 6Gb/s SSD, which signals further expansion in 3D NAND Flash storage. The SU700 delivers high-grade 3D NAND and uses an all-new Maxiotek controller. Performance goes up to 560MB/s read and 520MB/s write, with up to 960GB capacity. Agile error correction, WriteBoost SLC caching, and virtual parity recovery are supported to bolster data integrity and sustained performance.

More 3D NAND options
ADATA continues to move exclusively to stacked, 3D NAND. The SU700 employs 3D NAND Flash that is more reliable, efficient, and generally faster than previous 2D NAND. The SU700 provides superb value considering the many features it supports, driven by a new Maxiotek controller plus ADATA-designed circuitry and firmware.