Lexar, a leading global brand of flash memory products, today announced the new 256GB capacity Lexar® High-Performance 633x microSDXC™ UHS-I (U3) memory card. Designed for sports camcorders, tablets, and smartphones, the 633x microSDXC UHS-I card has read transfer speeds up to 95MB per second and can capture more than 36 hours of HD video; 67,600 photos; or 58,100 songs. The 256GB capacity card is currently on display at Photokina 2016.

"We've seen the storage demands of our customers grow by leaps and bounds, especially with the massive popularity of 4K video—so we designed this 633x high-capacity microSD card to meet that need," said Steffi Ho, product marketing manager, Lexar. "In today's world, whether you're shooting 4K action footage with a sports camcorder or downloading your entire music library onto your smartphone, the storage space and speed provided by the 256GB Lexar microSDXC card will prove invaluable."

The new 256GB capacity card is capable of recording up to 36 hours of HD video adventures, perfect for aerial camera enthusiasts who too often have to carry multiple memory cards for extended use. It also offers UHS Speed Class 3 (U3) video recording speeds, ideal for capturing extended lengths of 4K video. The microSDXC card comes with a USB 3.0 reader, which allows for quick and easy file transfer from the card to a PC or Mac® computer. The card includes a limited lifetime warranty and a one-year limited warranty for the USB 3.0 reader.

Western Digital Corporation, a global storage technology and solutions leader, today unveiled its SanDisk 1TB terabyte (TB) SDXC card prototype at the world's leading trade fair for photo and video professionals. With increasing demand for high resolution content, such as 4K and 8K, the company continues to push the boundaries of technology with solutions that support the exponential growth of data-intensive production demands.

“Showcasing the most advanced imaging technologies is truly exciting for us,” said Dinesh Bahal, vice president, product management, Content Solutions Business Unit, Western Digital. “Sixteen years ago we introduced the first SanDisk 64MB SD™ card and today we are enabling capacities of 1TB. Over the years our goal has remained the same; continue to innovate and set the pace for the imaging industry. The SanDisk 1TB SD card prototype represents another significant achievement as growth of high-resolution content and capacity-intensive applications such as virtual reality, video surveillance and 360 video, are progressing at astounding rates.”

Since the introduction of the record-breaking 512GB SanDisk Extreme PRO® SDXC UHS-I Memory Card at Photokina 2014, Western Digital has proven it can nearly double the capacity in the same SD card form factor using proprietary technology. Higher capacity cards expand the possibilities for professional videographers and photographers, giving them even greater ability to create more of the highest quality content, without the interruption of changing cards.

Samsung Electronics America, Inc., a worldwide leader in advanced memory solutions for more than two decades, today unveiled the Samsung 960 PRO and 960 EVO, its newest solid state drives (SSDs). The V-NAND based, M.2 form factor SSDs were built on the company’s category-defining Non-Volatile Memory Express (NVMe) SSD leadership. With powerful performance, endurance and capacity topped with all new and more robust Samsung Magician software package, Samsung continues to accelerate the NVMe era.

Packed with more technology and innovation than ever, the 960 PRO and 960 EVO are designed for users who seek smaller and faster storage solutions that deliver higher bandwidth and lower latency for processing massive amounts of data for everything from gaming and large file transfers to 4K video rendering, data analytics and more on their ultra-thin notebooks and PCs.

Both the 960 PRO and 960 EVO use the Peripheral Component Interconnect Express (PCIe) Gen.3 x4 lane interface and are compliant with NVMe specifications to realize effective use of the high-speed PCIe bus and optimize both hardware and software configurations to take advantage of the NVMe SSD technology. The SSDs feature Samsung Dynamic Thermal Guard technology to manage performance during extreme workloads.

During its annual press briefing at CEDIA Expo today, Sony Electronics unveiled a new reference standard 4K Ultra HD Blu-ray player which will be shipping next spring. The new ES Series model (UBP-X1000ES) offers full Custom Installation (CI) compatibility and incorporates a number of features and technologies that will make it the centerpiece of the most advanced home audio-video systems.

According to Yukio Ishikawa, Director of Home Entertainment Systems for Sony Electronics, “The new UBP-X1000ES player has been long awaited by custom installers who desire a 4K Ultra HD Blu-ray player that provides a “one-stop” solution for their clients’ premium entertainment needs. Our new reference model has been specifically designed to deliver the highest quality video and audio possible and will excite the most demanding A/V enthusiasts”.