Western Digital Corporation today announced the launch of its My Passport Ultra, and upcoming My Passport for Mac and My Passport Ultra Metal portable hard drives, with up to 4TB capacity, filling the need for people to physically carry massive personal collections of videos, photos and other content with them, in a device roughly the size of a smartphone. The perfect blend of style and functionality, these My Passport portable hard drives meet the needs of today’s consumers with features people love like easy-to-use backup software, password protection and portable style in multiple colors, coupled with USB 3.0 connectivity.

Perfect for students, business people and general consumers on-the-go who prefer to carry their device with them, these My Passport portable hard drives are dependable, with easy-to-use WD Backup™ automatic backup software1 with cloud-ready Dropbox™ integration and 256-bit AES hardware encryption with password protection to help safeguard against unauthorized drive access. With these My Passport drives, it's now easier than ever to have a content protection plan that fits everyone’s busy life.

Western Digital Corporation ("Western Digital"), a global storage technology and solutions leader, today introduced the WD Pro Series: My Passport Wireless Pro Wi-Fi mobile storage and My Cloud Pro Series network attached storage (NAS). Designed specifically for the creative community, the WD Pro Series enables seamless transfer of content between devices, with classic WD reliability and speed, regardless of whether users are on a remote shoot, in the studio or editing at home. The products use the My Cloud mobile app – the new version of the app will be launched with the My Passport Wireless Pro and My Cloud Pro Series and be compatible with the Adobe Creative Cloud. In addition, both the My Passport Wireless Pro and My Cloud Pro Series devices are also compatible with the Plex™ Media Server and My Cloud OS 3 software for easy editing, streaming and sharing of content.

"Portability, reliability, capacity, speed and interoperability are crucial for creative professionals, whose very livelihoods rely on the strength of the technology they use to store their life's work," said Sven Rathjen, vice president of marketing for content solutions at WD. "We created the WD Pro Series as a comprehensive, feature-rich storage solution designed to fit seamlessly into their workflow, regardless of where the work actually happens, so storage, transfer, back-up, editing and even streaming options are readily available."

ADATA Technology is announcing the release of four new accessories for today's digital lifestyle. The new products include a 3-way lightning card reader for iOS, Android and Windows; waterproof external SSD; MFi certified lightning flash drive and an ultra-small Type-C flash drive.

"We developed these new accessories for today's digital world," stated Robert Chen, managing director of North America at ADATA. "Users are creating more and more content and looking for better ways to store and share it. We believe the quality and versatility of these devices will propel them to become a staple anywhere mobile storage is needed and/or collaboration between devices is necessary, may that be the classroom, workplace, home or creative space."

ADATA Technology, a leading manufacturer of high performance DRAM modules and NAND Flash products, today launched the Premier SP550 M.2 2280 SATA 6Gb/s solid state drive. As the market presence of slim laptops and ultrabooks continues to grow, M.2 form factor SSDs are increasingly the preferred main storage choice due to limited internal chassis space. This applies to factory installs as well as user upgrades. Loaded with advanced features and technologies, the extremely light Premier SP550 M.2 2280 provides high speed performance alongside superior stability and efficiency to those delivered by mechanical 2.5” drives, resulting in a powerful yet affordable solution.

While the Premier SP550 M.2 2280 measures just 22x80x3.5mm, it is available in up to 480GB and upgrades slim laptops and ultrabooks without compromising performance. Its maximum read/write speeds are 560/510MB per second, with 4K random read at up to 75K IOPS thanks to a high quality SMI controller and SLC caching technology. The latter allows the Premier SP550 M.2 2280 to operate in simulated SLC (single-level cell) mode for a performance boost. DRAM cache buffer functionality (where the SSD uses system RAM as a temporary, ultra-fast cache) also enhances read/write performance by as much as double that of solid state drives that lack a DRAM cache.