The Blu-ray Disc Association (BDA) today announced completion of the Ultra HD Blu-ray specification and released the new logo that will delineate Ultra HD Blu-ray products. The Ultra HD Blu-ray specification, which represents the work of global leaders from the consumer electronics, IT and content creation industries, will enable delivery of Ultra HD content via Ultra HD Blu-ray Disc to the rapidly growing number of UHD TV households.

“For years, Blu-ray Disc has set the standard for high definition picture and audio quality in the home. Ultra HD Blu-ray will do the same for UHD home entertainment," said Victor Matsuda, chair, BDA Promotions Committee. “The technical capabilities of Blu-ray Disc, in particular its significant storage capacity and high data transfer rates, will enable the delivery of an unparalleled, consistent and repeatable UHD experience."

Mushkin Enhanced MFG, an industry leading designer and manufacturer of high performance and mission critical computer products, announced today its expansion of its popular REACTOR series SSD, on May 11th, 2015  enthusiast will now be able to purchase the REACTOR Series in 256GB, 512GB and 1TB capacities, perfect for professionals and tech enthusiasts who want the best possible computing experience.

“At Mushkin we have always focused on not only helping enthusiasts push the limits of their PCs, but we've taken it to the next level, by providing quality solutions that deliver levels of performance that have earned Mushkin its place as one of the top SSD manufacturers,” said Brian Flood, Director of Product Management at Mushkin Enhanced MFG.

Samsung Electronics America, Inc. today introduced its latest memory card lineups, PRO Plus and EVO Plus. The two latest product lineups add to Samsung’s SD and microSD card portfolio to now consist of the PRO Plus, PRO, EVO Plus and EVO families, to address the rapidly growing consumer need for advanced multimedia memory solutions.

"Samsung is following through on our promise to deliver next-generation memory cards that have even faster speeds and higher memory storage volume that will enhance consumer satisfaction level and solidify Samsung's branded memory business leadership," said Un-Soo Kim, Senior Vice President of Branded Product Marketing, Memory Business at Samsung Electronics. “With the increase of 4K UHD enabled devices and market needs for memory capacity, the PRO Plus and EVO Plus lineups are optimized solutions that will meet today’s user expectations.”

Transcend Information, a worldwide leader in storage and multimedia products, takes the lead to announce the launch of its 256GB JetDrive Lite Series of expansion cards aimed at MacBook Pro with Retina display and MacBook Air users. With different models offered in up to 256GB capacities, Transcend's new JetDrive Lite cards are tailor-made to have a flush profile with each specific model while providing an easy way to increase available storage for media. With optimized compatibility, the expansion cards can now be used on a wider variety of models.

With their substantial amount of storage space, Transcend's JetDrive Lite expansion cards provide plenty of space to backup, store and carry personal documents, photos, movies and music. JetDrive Lite 130/350/360 are now offered in storage capacities up to 256GB, and JetDrive Lite 330 in 64GB and 128GB capacities. Each 256GB card, for instance, can store over 120,000 high-resolution photos, 64,000 mp3 songs, 64 hours of Full HD video, or seemingly limitless number of documents. When inserted into the SD card slot of a compatible MacBook Pro with Retina display or MacBook Air, the low-profile JetDrive Lite will not stick out like an SD card and can be left in place for on-the-go storage.