Toshiba’s Digital Products Division (DPD), a division of Toshiba America Information Systems, Inc., today introduced the TransMemory ID USB 3.0 Flash Drive, a simpler storage solution for people who are on the go and need a better way to organize their ever-growing collection of digital files.

The slim design, unique space for labeling and wide range of colors and storage capacities make the TransMemory ID USB 3.0 Flash Drive a smart, simple way for students, families and business professionals to organize, personalize, and store their growing collection of digital files with fewer devices. The dedicated label area makes it easy to organize files by category, family member, event, class or project. With USB 3.0, this device transfers videos, photos and other large files quickly and conveniently with any USB 3.0 compatible device. With built-in plug-and-play, for both Mac® and PC, up to 64GB1 of storage capacity and a slim, space-saving design that will facilitate the use of multiple TransMemory ID USB 3.0 Flash Drives (even where USB port placement is side by side), the TransMemory ID USB 3.0 is an easy solution for all storage needs.

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Toshiba’s Digital Products Division (DPD), a division of Toshiba America Information Systems, Inc., today introduced EXCERIA UHS-I SD Memory Cards, a new line of EXCERIA products focused on continuous shooting and full HD (including 4K resolution) video, a perfect fit for professional or amateur photographers in a wide-range of sizes at an affordable price.

Great for professional DSLR photographers, videographers and content creators who demand high-performance tools, these EXCERIA SD cards offer faster write speeds than Class 10 SD cards, have greater mobile storage capacity (up to 128GB) than other EXCERIA products and include UHS Speed Class 3 (U3) support for 4K2K video recording and playback.3 With EXCERIA UHS-I SD cards, digital pros, enthusiast photographers and amateurs can enjoy fast-motion capture and playback of high-resolution content, plus the benefits of high-speed continuous shooting, real-time full HD video recording and the time-saving value of lightning-fast data transfers for large files. With EXCERIA, backing up 1,000 photographs takes only one-third the time needed by other UHS-I SD cards.

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Lexar, a leading global brand of flash memory products, today announced the new Lexar Professional 2000x SDHC/SDXC UHS-II cards, the fastest UHS-II memory cards available on the market today. To complement the new line and create a full portfolio of SD UHS-II products, Lexar also announced new Professional 1000x SDHC/SDXC UHS-II cards and the new Professional Workflow SR2, a SD UHS-II USB 3.0 reader.

The new Lexar Professional 2000x SDHC/SDXC UHS-II memory cards leverage the new Ultra High Speed II, UHS Speed Class 3 (U3) specification, to quickly capture and transfer high-quality photos and 1080p full-HD, 3D, and 4K video. Available in 32GB and 64GB capacities, the cards offer transfer speeds up to 300MB per second and write speeds up to 260MB per second. Additionally, every 2000x SDHC/SDXC UHS-II card includes a SD UHS-II reader for high-speed file transfer of photos and videos from the card to any PC or Mac®, offering users immediate performance right out of the package.

Rounding out the new SD UHS-II card line up, the Lexar Professional 1000x SDHC/SDXC UHS-II cards provide read transfer speeds up to 150MB per second and write transfer speeds up to 95MB per second. The cards are available in a full range of capacities, from 16GB to 256GB. The Professional 1000x SDHC/SDXC UHS-II line of memory cards offer professional photographers, videographers, and enthusiasts great performance at a more affordable price.

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Micron Technology, Inc., today announced a next-generation, client-class solid state drive (SSD) that sets a new bar for low-power, high-performance storage for personal computers. The M600 SATA SSD—specifically designed to take advantage of Micron's leading-edge NAND Flash technology—addresses the storage demands of modern mobile computing applications, including Ultrabook platforms and tablets, as well as performance-oriented PC desktops and video capture systems.

"Storage is an important enabler for ultrathin designs in personal portable computing devices," said Greg Wong, founder and principal analyst at Forward Insights. "Micron's M600 delivers the power efficiency and performance that helps to enable instant-on performance and responsiveness as well as the all-day battery life demanded by next-generation computing systems."

To help meet consumers' ever-increasing expectations for longer battery life, the M600 offers class-leading SSD power efficiency. It draws less than 2 milliwatts (mW) in sleep mode and averages 150mW during active use. Typical laptop hard drives require exponentially more power when idle (130mW) and ten times as much power while they spin their platters to access data during active use (1400mW to 2000mW).

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