Toshiba's Digital Products Division (DPD), a division of Toshiba America Information Systems, Inc., today announced the wireless LAN embedded SD memory card "FlashAir." The FlashAir is a standard SDHC (High Capacity) card that incorporates a wireless LAN chip set plus antenna for wireless communications. For a limited time, Olympus will offer the FlashAir for free through a mail-in rebate when purchasing select Olympus Cameras. Rebate forms can be downloaded at www.getolympus.com/olympusimageshare.

"Sharing and transferring photos from a camera to all the various gadgets a consumer owns these days can be a tedious process," said Maciek Brzeski, vice president of product marketing and development of branded storage products, Toshiba America Information Systems, Inc., Digital Products Division. "To simplify this process, Toshiba has created the FlashAir, which allows photos to be transferred wirelessly from a digital camera to a Wi-Fi-enabled PC, tablet or smartphone, removing the need for cables or card removal."

"Olympus is aligning with Toshiba on this sales promotion because the FlashAir offers a solution that enables users to send images wirelessly to their favorite social site easily and efficiently," said Katie Roseman, senior product manager, Olympus Imaging America Inc.

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WD, Western Digital company, and a world leader in external storage and connected life solutions, today announced a new version of the My Book Studio external hard drive. USB 3.0 capability is now extended to this family of My Book Studio hard drives and provides data transfer speeds up to three times faster than USB 2.0. WD has also introduced the addition of a massive 4 TB capacity in a single-drive configuration making it a perfect solution for backing up large amounts of digital content. The My Book Studio drive is designed with a premium aluminum enclosure and will be available in 1 TB, 2 TB, 3 TB and 4 TB capacities.

The My Book Studio drive’s features and benefits have made it a favorite among creative professionals and Mac computer enthusiasts, including working seamlessly with Apple® Time Machine, for protecting and backing up their valuable professional and personal content. The My Book Studio external hard drive includes WD Security, which allows users to password protect their drive along with 256-bit hardware-based encryption for added security against unauthorized access to the drive and its contents.

“WD’s My Book Studio with USB 3.0 delivers extreme transfer speeds while maintaining the standard USB and FireWire connections computer users prefer,” said Jim Welsh, executive vice president and general manager of WD’s branded and CE products. “Its large capacity, combined with a premium aluminum enclosure, hardware-based encryption, and compatibility with Apple Time Machine, provide Mac users with a fast, secure and complete system for preserving their valuable content.”

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In October 2012, Renice released the world’s first native USB 3.0 SSD controller, as well as portable USB 3.0 SSDs ranging from 32GB to 512GB, at prices no higher than any SSD products in the market.

These SSDs, using Renice’s self-developed U3127-IT controller, have some unique features like AES-256 bit, power failure protection and write protection, etc, with a read/write speed up to 430MB/320MB/S.

This efficient storage tool comes with a size even smaller than a business card. It is also a gospel for Mac users, for Apple has included USB 3.0 port into their newly released Macbooks, Mac users can easily run Win 8 on Renice USB 3.0 SSD through the Windows To Go function, eliminating the trouble to install OS through the complex Boot Camp. Renice’s native USB 3.0 SSD is the best solution for Macbook and Windows To Go.

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Transcend Information, Inc. (Transcend), a worldwide leader in storage and multimedia products, today proudly announced the release of its exciting new Wi-Fi SD memory card that instantly adds wireless capability to an SDHC-compatible digital camera. With the Wi-Fi SD card and the exclusive Wi-Fi SD App, users can take advantage of the high resolution of their digital camera and the versatility of their smartphone or tablet to easily share beautifully shot photos to the world as soon as they are taken.

The Wi-Fi SD card operates in two modes: Direct Share or Internet Mode. Ideal for use on outdoor photo shoots and vacations, Direct Share Mode is automatically activated as soon as the camera is powered on, allowing peer-to-peer connections between camera and mobile device in any location. Thanks to the convenient Wi-Fi SD App, users can quickly switch to Internet Mode, which allows the Wi-Fi SD card to connect to a nearby Internet hotspot or even use the personal hotspot feature of smartphones and tablets. When connected via Internet Mode, users can browse and download photos from the Wi-Fi SD card and instantly email to friends or upload to their social network profile.

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