Kingston, the independent world leader in memory products, today announced a new SDXC Class 10 memory card that is ideal for price-conscious consumers. The card captures full HD videos and high-resolution photos at an affordable price that will not break the budget.

Fully compliant with the latest SD Association specification, Kingston’s Secure Digital Extended Capacity (SDXC) Class 10 card operates on the exFAT file system, which is designed to handle extremely large volumes of data, such as files bigger than 4GB. Available in 64GB and 128GB, these cards are an excellent choice to meet the storage demands of high-quality digital still and video cameras as well as other personal electronic devices that are SDXC compatible. Additionally, SDXC cards offer a speed “class” rating known as Class 10 that delivers a 10MB/s minimum sustained transfer rate for optimum performance with SDXC-compatible devices.

“It is important to note that although SDXC cards are identical in size to standard SD cards, they have a different design and are only recognized by SDXC host devices,” said Nathan Su, Flash Memory Sales Director, APAC Region, Kingston. “Consumers need to make sure that their camera or camcorder carries the SDXC logo to ensure compatibility and make the most of the new, huge capacity options.”

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Toshiba’s Digital Products Division (DPD), a division of Toshiba America Information Systems, Inc., today announced the Canvio Slim Portable Hard Drive. With a capacity of 500 GB and measuring only nine millimeters thick, the Canvio Slim is the smallest portable hard drive available on the market.

“As consumer electronics continue to get thinner, lighter, and more portable, we recognized a huge demand to create a storage device that is in line with those trends,” said Maciek Brzeski, vice president of product marketing and development of branded storage products, Toshiba America Information Systems, Inc., Digital Products Division. “With the Canvio Slim, consumers can now easily stash their storage device right along with their Ultrabook, knowing that their data is always safe, even they’re on the go.”

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Today LaCie announced its award-winning Rugged hard drive is the first storage solution to feature both Thunderbolt and USB 3.0 technology on a high-performance SSD. These cutting-edge technologies make the new LaCie Rugged the fastest bus-powered solution on the market.

"Since LaCie introduced the Rugged, it has been a favorite of creative professionals," said Philippe Spruch, CEO, LaCie. "It's trusted and always with them through the content creation process. Today, LaCie gives the ultimate solution to those professionals. The most impressive speeds I've seen to revolutionize their productivity."

The LaCie Rugged brings two industry leading technologies, USB 3.0 and Thunderbolt together so users can experience the fastest transfer speeds available on PC or Mac. The LaCie Rugged SSD delivers record-breaking speeds up to 380MB/s – making it the fastest bus-powered product ever. Respectively, the hard disk version performs up to 110MB/s, a 35 percent improvement over FireWire 800. Whether you are a photographer, videographer, or power user, the LaCie Rugged can move 10GB in a few seconds and ensure zero lag-time when accessing files, viewing photos, or editing videos.

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Toshiba Corporation today announced that it will launch two 2.5-inch form factor Hybrid Drives that bring new levels of high speed read and write performance to notebook and desktop PCs. The new drives, which integrate high capacity hard disk drives and NAND flash memory in a single unit, will be available in two capacities, 1 terabyte (TB) and 750 gigabytes (GB). Sample shipments started today.

The new drives—the 1TB MQ01ABD100H and the 750GB MQ01ABD075H—use hard disks to deliver high level capacity and 8GB NAND flash memory as a cache memory to support high speed data throughput. As a result, read and write times are about three times faster than in Toshiba hard disk drives with equivalent capacities. In PCs, the new Hybrid Drive reduces application boot times by about 40%. With a 2.5-inch form factor and high capacity, the new drives are ideally positioned as a high performance alternative for portable and desktop PCs.

In operation, data is allocated to one of the Hybrid Drive's three memory layers: DRAM buffer memory, NAND flash memory or the magnetic disk media. This process is enhanced by an algorithm that dynamically learns the user's data access pattern and stores data accordingly to the appropriate tier. High speed access is achieved by storing frequently accessed data in the NAND flash memory.

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