Western Digital today introduced its new My Passport® Essential™ portable hard drive, My Passport® Essential™ SE portable hard drive, and My Book® Essential external hard drive. All three drive families come in a variety of capacities and offer lightning-fast USB 3.0 connectivity. Highest industry capacity is another key feature for the My Book Essential drive, which is now available in 3 TB capacity, in addition to 1 and 2 TB capacities. Equipped with WD SmartWare™ visual backup software for automatic, continuous backup, these drives provide users the extra space they need to store or back up all of their digital memories, such as high-resolution photos and videos, along with music and other critical files, all in one place.

The drives not only take advantage of the latest blazing-fast USB 3.0 technology, but are also fully compatible with USB 2.0 connections for those who have yet to upgrade their computers to USB 3.0. When connected to a SuperSpeed USB 3.0 port, consumers can transfer data at speeds up to 5 Gb/s. At that rate, a two-hour HD video will transfer in as little as three minutes. The same two-hour video would take approximately 13 minutes to transfer on a USB 2.0 port.

My Passport Essential, still WD's smallest portable drive, is available in a 500 GB capacity and comes in five fun colors – Midnight Black, Cool Silver, Real Red, Pacific Blue and Arctic White (Arctic White only available in EMEA and APAC). My Passport Essential SE portable hard drives are available in 750 GB and 1 TB capacities and come in stylish black, silver, metallic blue and metallic red colors. The pocket-sized My Passport portable hard drives are powered directly through the USB cable; no separate power supply is needed.

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Team Group Inc. has been receiving tremendous feedback and support from power users since its launch of the SSD products. Eyeing at the increasing demand for laptop Hard drives upgrade to SSD, Team thus launches the third model of the Combo Family, Combo II Elite. It is equipped with SATA2 and USB 2.0 dual interface that fulfills the consumer’s demand for low power consumption and high-performance mobile storage. The Combo II Elite will absolutely be the perfect choice for laptop upgrade.

An improved version of the Combo II, the Combo II Elite is also equipped with built-in 64MB DDR2 memory. With the research & development, the input/output per second (IOPS) has been enhanced significantly. When compared with the 4K data block for reading and writing small files tailored for operating systems in general SSDs, the Combo II Elite has increased the writing speed up to 40% faster. Along with the extremely low lag time, users can immediately experience system startup at superb speed when installing the Combo II Elite as the system disk in any laptops. The same experience is also found when opening programs, and running image processing software with no presence of lag. Therefore, the Combo II Elite is a perfect partner that meets the demands of art designers and brings more perfect experience than any conventional hard disk drives.

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Hitachi Global Storage Technologies (Hitachi GST) today announced its new 375GB/platter, 5,400 RPM and 7,200 RPM, 2.5-inch hard drives – the Travelstar™ 5K750 and the Travelstar 7K750 hard drive families. Featuring the industry’s highest capacities in a standard 9.5mm two-disk design, the new drives come in capacities of 750GB, 640GB and 500GB. The drives are built on Hitachi’s proven platform for quality and reliability, and feature innovative technology that delivers high shock protection, low power and fast performance for a variety of notebook computers, external storage solutions, gaming consoles and other mobile devices.

The Travelstar 5K750 and 7K750 drive families are the first Hitachi GST hard drives that feature Advanced Format. Advanced Format increases the physical sector size on hard drives from 512 bytes to 4096 (4K) bytes. This helps utilize the storage surface area more efficiently, allowing for increased drive capacities and improved data integrity at higher storage densities. By integrating Hitachi drives with the new Advanced Format, IT managers, system integrators and OEMs can take advantage of the latest operating systems to deliver new high-capacity, power-efficient systems.

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Hitachi-LG Data Storage Inc. (HLDS), a global leader and technology innovator in optical disc storage (ODD), revealed to introduce SATA 6.0Gbps based 2nd Generation, 'Hybrid Drive', as a successive product to ODD Hybrid Drive 1st Generation introduced in Taiwan last June which was loaded with SSD (Solid State Drive) for the first time in the world, at CEATEC 2010 held in Makuhari Messe, Japan, from October 5 to 9.

The 2nd Generation, 'Hybrid Drive', is an innovative product equipped with SATA III (6.0Gbps) based improved speed, and a comprehensive SATA port, by accumulating ODD & SSD circuits in a integrated PCB. This is a perfect reincarnation of the previous ODD structure, and users of all PC products can utilize HDD, ODD, SDD at the same time without having to change the entire system, by just exchanging the previous ODD.

Differentiated functions have been added to the Hybrid Drive such as the Green Playback; a low electricity - Title playing technology, and a comparison of real functions between Hybrid Drive applied products and non applied products of AIO (All-in-one) PC, Mini PC, HTPC, Gaming/Premium Notebook, will be introduced at this CEATEC 2010.

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