Sony Electronics will be enhancing its lineup of Memory Stick PRO-HG Duo HX memory cards to increase transfer speeds. These new Memory Stick cards have a 30-megabytes-per-second transfer rate, making them Sony s fastest memory cards on the market. They are Sony s highest performance memory cards and are designed to support and enhance features of Sony hardware devices.

Consumers quickly will see the benefit of the high-speed HX series when using features like burst shooting for DSLR or shooting HD video, said Shane Higby, director of the consumer media business at Sony Electronics. It is the recommended media format for both professionals and enthusiasts, delivering high performance and a range of unique benefits . For example, using a 32GB capacity HX series Memory Stick an Alpha DSLR camera user can take approximately 260 images in one minute (JPEG mode/Large [14MB]), which is approximately 160 percent more images than PRO Duo Memory Stick . Likewise, a Handycam camcorder user can transfer approximately 175 minutes of HD video or a 30GB file (taken in 1920x1080 on HDRCX110) in 17 minutes, via the compatible high-speed adaptor, which is one-quarter of the time it takes to download from a 32GB PRO Duo Memory Stick. Results may vary depending on hardware and settings.

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A-DATA Technology today released a new 2.5” portable hard drive SH02. Stylishly crafted in 3-dimensional chic imprint patterns with special surface finishing, SH02 is an in-style digital accessory for the fashionistas.

“We search for any possibility of applying new technology and combine with the latest design elements and details to come up with innovative storage products that differentiate ours from other competitors,” said C.K. Hung, Vice President of A-DATA Technology Product Planning Group. “SH02 is a perfect example of combining new surface finishing technology with a designer look, creating a practical yet trendy portable HDD to the market.”

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SanDisk Corporation today announced that it is shipping the Xbox 360® USB Flash Drive by SanDisk for the Microsoft Xbox 360 gaming and entertainment console. The new drive makes it easier than ever for gamers to take their gamertags, saved game progress, map packs, Arcade game downloads and bonus content with them for fast and convenient access on another Xbox 360 console.

The Xbox 360 USB Flash Drive by SanDisk delivers the best experience on the Xbox 360 console. Pre-configured for seamless plug and play action, the drive eliminates the need to format storage or download an initial software update for an Xbox 360 console. For gamers looking to get in on the fun or for those with existing accounts who want to extend their play, a one-month Xbox LIVE Gold membership is included with purchase of the drive.

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OCZ Technology Group, a leading provider of high-performance solid-state drives (SSDs) and memory modules for computing devices and systems, announces the Enyo Portable SSD, utilizing the next generation USB 3.0 interface. The Enyo features all the performance and durability advantages of an internal SSD but delivers portability with an external storage solution for on-the-go users who need to share files between various PC systems.

"We are continually searching for new ways to make the benefits of solid state storage available to consumers, and our new Enyo SSD is designed to make those benefits portable," said Ryan Petersen, CEO of the OCZ Technology Group. "The Enyo is a sleek external SSD that makes use of the increasingly popular SuperSpeed USB 3.0 interface to make transferring anything from spreadsheets to high definition movies significantly faster than traditional media. Consumers never have to leave home without their valuable files again."

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