Creative Technology today announced the release of Sound Blaster X3, its latest addition to the illustrious Sound Blaster line-up of sound cards which ignited the PC audio revolution 30 years ago. A high-resolution USB DAC with multi-channel audio playback, it combines Creative's multiple award-winning technological breakthroughs – the famed Sound Blaster digital processing technology and game-changing Super X-Fi headphone holography – for a compelling solution which audio enthusiasts simply cannot ignore.

creative sound blaster x3

Sound Blaster Enters New Dimension with Super X-Fi
Sound Blaster's audio revolution began with the creation of the first Sound Blaster 1.0 sound card in 1989, when it transformed PC audio forever. Since then, over 400 million Sound Blasters have been sold, with the brand etching several milestones in sound card development. Sound Blaster users have been fascinated over the past 30 years with innovation and technology benefits.

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Elgato, the leading provider of hardware and software for content creators, today announced the launch of HD60 S+, an external video capture card that lets content creators play high-fidelity console games in stunning 4K60 HDR10 while simultaneously streaming or recording gameplay in 1080p60 HDR10. It’s easy to get set up and streaming with HD60 S+ thanks to a simple USB 3.0 connection and full compatibility with today’s most prominent streaming applications including OBS Studio, Streamlabs OBS, and XSplit. Accompanied by powerful Elgato 4KCU recording software, HD60 S+ is ideal for content creators looking to grow audiences on Twitch, YouTube, and Mixer.

Elgato HD60 S video capture

Building upon the original hugely popular HD60 S, HD60 S+ allows 4K60 HDR10 zero-lag passthrough, with onboard video downscaling to enable streaming to any platform in industry standard full HD 1080p60 quality and recording unlimited 1080p60 HDR10 footage to your hard drive. HD60 S+ also benefits from ultra-low latency Instant Gameview technology, keeping gameplay, mic, webcam, and other sources perfectly synched.

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USB Implementers Forum (USB-IF), the support organization for the advancement and adoption of USB technology, today announced the publication of the USB4 specification, a major update to deliver the next-generation USB architecture that complements and builds upon the existing USB 3.2 and USB 2.0 architectures. The USB4 architecture is based on the Thunderbolt protocol specification recently contributed by Intel Corporation to the USB Promoter Group. It doubles the maximum aggregate bandwidth of USB and enables multiple simultaneous data and display protocols.

The development of the USB4 specification was first announced in March 2019 by the USB Promoter Group. It is now officially published by USB-IF and available for download at www.usb.org.

Key characteristics of the USB4 solution include:

  • Two-lane operation using existing USB Type-C cables and up to 40Gbps operation over 40Gbps certified cables
  • Multiple data and display protocols that efficiently share the maximum aggregate bandwidth
  • Backward compatibility with USB 3.2, USB 2.0 and Thunderbolt 3
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Elgato, the leading provider of hardware and software for content creators, today announced the launch of Elgato 4K60 Pro MK.2. Boasting the most advanced features in its class, 4K60 Pro MK.2 sports 4K60 HDR10 capture, ultra-low latency Instant Gameview technology, up to 240Hz passthrough, and more. Fitting easily into small form factor cases, this compact PCIe capture card is less than half the size of its predecessor, and with an MSRP of just $249.99, makes 4K content creation more accessible than ever.

elgato 4K60 Pro MK2

Building upon the original acclaimed 4K60 Pro, 4K60 Pro MK.2 empowers content creators to capture gameplay in the highest resolution and dynamic range possible. 4K HDR10 capture at 60 fps (frames per second) lets you play high-fidelity games while simultaneously streaming to Twitch in 1080p at 60 fps and recording 4K60 HDR10 footage to your hard drive. Instant Gameview technology lets you monitor your capture feed with ultra-low latency, perfectly syncing your broadcast with your gameplay. Support for an impressive array of resolution and refresh rate combinations, such as 1080p 240Hz and 1440p 144Hz, enables high frame rate gameplay while capturing via a dual-PC setup.

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Creative Technology Ltd continues its legacy of revolutionizing audio with the launch of its most advanced PCI-e sound cards ever - the Sound Blaster AE-9 and Sound Blaster AE-7. Built with only the most premium components, and complemented with the latest technologies from Creative, these sound cards are designed to define a new performance standard in this class for the ultimate PC entertainment experience.

creative sound blaster ae 9

Sound Blaster: 30 Years of Revolutionizing Audio
Up till 1989, the only sounds coming out of the PC were mere beeps. The same year, Sound Blaster was born, and PC audio was transformed forever. Since then, over 400 million Sound Blasters have been sold; and the Sound Blaster brand has become synonymous with the term ‘sound card' and high-quality PC audio - first for gaming, and then movies and music. With experience and expertise refined over three decades of audio innovation, Sound Blaster has continued to reinvent itself with the development of digital audio processing technologies. Each new innovation served to redefine what the ultimate audio experience really means, such as when it evolved beyond the PC in the form of external sound cards for platforms like gaming and entertainment consoles.

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The USB Promoter Group today announced the pending release of the USB4 specification, a major update to deliver the next generation USB architecture that compliments and builds on the existing USB 3.2 and USB 2.0 architectures. The USB4 architecture is based on the Thunderbolt protocol specification recently contributed by Intel Corporation. It doubles the bandwidth of USB and enables multiple simultaneous data and display protocols.

The new USB4 architecture defines a method to share a single high-speed link with multiple end device types dynamically that best serves the transfer of data by type and application. As the USB Type-C™ connector has evolved into the role as the external display port of many host products, the USB4 specification provides the host the ability to optimally scale allocations for display data flow. Even as the USB4 specification introduces a new underlying protocol, compatibility with existing USB 3.2, USB 2.0 and Thunderbolt 3 hosts and devices is supported; the resulting connection scales to the best mutual capability of the devices being connected.

“The primary goal of USB is to deliver the best user experience combining data, display and power delivery over a user-friendly and robust cable and connector solution,” said Brad Saunders, USB Promoter Group Chairman. “The USB4 solution specifically tailors bus operation to further enhance this experience by optimizing the blend of data and display over a single connection and enabling the further doubling of performance.”

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Seagate Technology plc, a world leader in data solutions, today announced an exciting extension of its portfolio with several new models, including new solid state drive offerings at CES 2019. From gung-ho gamers to Instagram gurus, photo-collecting parents, or visionary creatives, Seagate offers the data storage solutions that empower users to live their best digital lives in today’s fast-changing data-heavy landscape.

seagate firecuda 510 ssd

Today, consumers have more ways than ever to consume content, driving the need to create, distribute and manage data efficiently. According to a recent IDC whitepaper sponsored by Seagate, five billion consumers are currently interacting with data every single day. By 2025, that number will jump to six billion, or 75 percent of the world’s population. Each of those six billion people will have at least one data interaction every 18 seconds, bumping the amount of data created worldwide to 175 zettabytes by 2025. Consumers increasingly need reliable ways to collect, protect, manage and access a good portion of that data, and Seagate’s latest products – including the cutting-edge LaCie® Mobile Drive, LaCie Mobile SSD, Seagate Backup Plus HDDs, FireCuda® 510 and BarraCuda® 510 internal SSDs, and IronWolf® 110 NAS SSD – are designed to fit a variety of data storage needs and digital lifestyles.

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OWC announced today the availability of its refreshed OWC Drive Dock. Designed to be the ultimate high-performance tool for creative workflows, backup or other tasks requiring constant access to multiple drives, the OWC Drive Dock delivers a compact and easy solution with exceptional performance.

owc dual drive dock

The OWC Drive Dock supports up to two, simultaneous drives and connects to any Mac or PC with the latest USB-C or Thunderbolt 3 port for data rates of up to 981MB/s; or connects to any Mac or PC with an available standard USB port for data rates of up to 522MB/s. This new dock can support both 2.5-inch drives, 3.5-inch drives, a combination of both, and can even RAID drives together for data redundancy or performance. The OWC Drive Dock includes an auto-switching internal power supply compatible with a standard dual-prong power cable and no extra power block.

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ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND flash products, today announces that it will be showcasing its latest products and solutions at IFA 2018 in Berlin (Messe Berlin, IFA My Media, Hall 17, stand 120). Among the products to be on show will be ADATA’s latest XPG gaming hardware including RGB DDR4 memory modules, PCIe SSDs, and accessories. In addition, its new high-capacity A1-rated microSDXC memory card and rugged external hard disk drive (HDD) will be on hand.

adata SPECTRIX D80 DDR4

Exhilarating Gaming Performance and Flair
Leading the pack for its XPG gaming product range is the SPECTRIX D80 memory module, the world’s first RGB DDR4 memory with a hybrid liquid-air cooling system. It utilizes a combination of a liquid heatsink that is hermetically sealed with non-conductive fluid and an aluminum heatsink for thermal cooling. The liquid heatsink is fully illuminated with programmable RGB lighting to give it a dazzling flair that gamers and DIY enthusiasts will appreciate. Also, the SPECTRIX D41 DDR4 RGB memory module featuring speeds of over 4600MHz will be on hand. The memory module supports Intel® X299 and AMD AM4/Ryzen platforms and sports vivid RGB lighting that is customizable with the XPG RGB Sync app and a range of other lighting control software.

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AKITIO announced today at the NAB show several new products to their already impressive Thunderbolt 3 line-up. New products include a Thunderbolt 3 10GbE docking station, an 8-bay hardware RAID enclosure, a dual-slot PCIe box, and a RED camera Mini-Mag reader. These new products are ideal for the content creator audience at NAB who have an insatiable appetite for fast, scalable storage and connectivity options to optimize workflow.

akitio thunderbolt3

The new Thunder3 Dock Pro features a 10GbE port, a DisplayPort port, three USB 3.1 ports, an eSATA port, an SD Card reader, a C-Fast card reader, and two Thunderbolt 3 Ports for daisy chaining. The Thunderbolt 3 ports provide 60Watts of Power Delivery (PD).

Storage hungry creators will love the new 8-bay Akitio OTTO, a 2.5"/3.5" drive enclosure that features a slot for a SAS/SATA controller card, thereby allowing it to be ordered either with hardware RAID SAS or with the non-RAID SATA options. The Akitio OTTO also features a DisplayPort port and two Thunderbolt 3 ports for daisy chaining. The OTTO will provide 60Watts of Power Delivery (PD).

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