Reuters recently interviewed the president of Sony Electronics' U.S. operations, Stan Glasgow. In the interview, Glasgow stated that Blu-ray player sales have fallen short of Sony's expectations. Along with the tough economy, player sales have been hampered by the high price of Blu-ray titles.

High definition Blu-ray disc players may be one of the holiday season's best sellers, but they will still fall short of expectations, due to the tough economy, the head of Sony's U.S. electronics unit said.

Sales of the next-generation movies players, developed by Sony and sold under brands including Panasonic and Samsung, could benefit from a late shopping spurt as budget conscious U.S. consumers find deals, Stan Glasgow told Reuters in an interview on Thursday.

But they will not meet the worldwide target of 5 million units, most of which had been expected to sell in the United States.