CyberLink Corp., a provider of innovative media creativity solutions, today announced the development of a next-generation codec supporting the new High Efficiency Video Coding (HEVC) standard. The HEVC (also known as H.265) standard—the successor to H.264 technology—uses new compression techniques to enable delivery of high definition video content that requires only half the bandwidth of H.264.
“For over 15 years, CyberLink has pioneered development of video codecs, and as one of the first Independent Software Vendors to adopt the recently approved HEVC standard, we are excited about the enhanced digital experience it will bring to our customers,” said Alice H. Chang, CEO of CyberLink. “Our early investment and development strategy reflects our belief that this is the right technology to take mobile and HD media to the next level.”
CyberLink’s new codec offers optimized decoding and encoding of H.265 format video. Benefits include faster and smoother downloading and streaming of better quality video content to PCs and mobile devices, and also more economic storage and burning of high definition video.
CyberLink’s next-generation H.265 video codec is now available for demonstration to OEM partners. Retail products supporting HEVC will be available to consumers in 2014.