Moser Baer has introduced its special edition of festive storage media comprising of unique bejewelled ‘Ganesha’ and ‘Lakshmi’ flash drives. The consumers, who are interested to gift their dear ones something different from the usual sweets and chocolates, will surely find the collection apt.

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According to Mr. Deepak Shetty, Senior vice President, Domestic Sales and Marketing, Moser Baer, “Of late, we have been seeing a lot of innovation in the pen drives segment in terms of the shape and appearance of the package. But to give it a bejewelled look- is a kind of new avatar which no one in the industry has done so far. We have just tried to bring in a dash of ethnicity to the technology so that the new range gels with the consumer sentiments in the festive season. The range also denotes a style statement and we are hopeful that it will continue to attract the discerning buyers even after the festival season.”

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transcend_wi-fi_sd.pngTranscend Information, Inc. (Transcend), a worldwide leader in storage and multimedia products, today proudly announced the release of its exciting new Wi-Fi SD memory card that instantly adds wireless capability to an SDHC-compatible digital camera. With the Wi-Fi SD card and the exclusive Wi-Fi SD App, users can take advantage of the high resolution of their digital camera and the versatility of their smartphone or tablet to easily share beautifully shot photos to the world as soon as they are taken.

The Wi-Fi SD card operates in two modes: Direct Share or Internet Mode. Ideal for use on outdoor photo shoots and vacations, Direct Share Mode is automatically activated as soon as the camera is powered on, allowing peer-to-peer connections between camera and mobile device in any location. Thanks to the convenient Wi-Fi SD App, users can quickly switch to Internet Mode, which allows the Wi-Fi SD card to connect to a nearby Internet hotspot or even use the personal hotspot feature of smartphones and tablets. When connected via Internet Mode, users can browse and download photos from the Wi-Fi SD card and instantly email to friends or upload to their social network profile.

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lacie_petitekey.jpgToday, LaCie announced the PetiteKey – the next generation of the award-winning LaCie iamaKey. The LaCie PetiteKey kept the sturdy design and convenient key shape with keychain hole. Now it's nearly 30 percent smaller to more easily fit in a pocket or on a key ring. Best of all, with Private-Public software and Wuala Secure Cloud Storage, users can password protect and back up their data.

Don't underestimate the PetiteKey's strength because of its small size. The USB key's metal shell is waterproof up to 100 meters. Users never need to worry about their data being damaged or erased by water damage, which is one of the biggest causes of accidental data loss. The thumb drive protects data even if it's dropped in a mud puddle or put through the washing machine. Plus, the key's cap-free connector is scratch-proof, so it won't get scuffed by other keys in a pocket, purse or backpack.

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Mushkin, Inc., an industry-leading designer and manufacturer of high-performance and mission-critical computer products, today announced the worldwide launch of its new 30GB Atlas deluxe mSATA solid-state drive (SSD), scheduled to start shipping this month.

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The new 30GB Atlas deluxe, the latest from the award-winning mSATA SSD product line, is the fastest on the market, featuring read/write speeds up to 555/365 megabytes per second, and 4KB random read/write IOPS up to 92,000/70,000. Atlas deluxe(TM) delivers SSD reliability and performance, in a lower-powered, smaller mSATA SSD form factor that measures about an eighth of the size for easy installation on any device with an mSATA slot. Validated for NVELO Dataplex caching software and Intel(R) Smart Response Technology, the Atlas deluxe mSATA is well-suited as a cache for existing hard drives or as a standalone SSD for thin and light laptops and Ultrabooks.

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imation_ironkey_s250.pngImation Corp., a global scalable storage and data security company, today announced availability of its next-generation IronKey S250 and D250 hardware-encrypted flash drives. Widely known as The World’s Most Secure Flash Drives, the newest IronKey flash drives feature faster performance, a redesigned control panel that supports multiple languages, and new remote management capabilities in its signature rugged, high-security design.

The IronKey S250 and D250 flash drives are available in Basic, Personal and Enterprise editions for enterprise and personal use. The IronKey flash drives deliver powerful protection against data loss and are validated to meet the stringent Security Level 3 requirements of the FIPS 140-2 standard, which fully support corporate and government compliance strategies.

The Personal and Enterprise editions feature built-in identity protection that allows users to securely surf the web, and the IronKey password vault to store and protect user passwords. The Enterprise edition adds centralized remote administration through Imation’s cloud security console, which supports full life cycle management for deploying and managing dozens to thousands of secure flash drives.

“While organizations are realizing the advantages of a mobile workforce, they are also coming to grips with vulnerabilities caused by lost or stolen data,” said Lawrence Reusing, Imation’s general manager for Mobile Security. “Imation has developed its new IronKey S250 and D250 offerings to provide choices for organizations around the world whose employees need to transport and access data remotely, while enhancing security, performance and reliability.”

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