Western Digital today introduced its new 1 TB My Book® AV DVR expander, allowing customers to instantly and seamlessly expand their DVR recording capacity by simply attaching the My Book AV DVR expander.

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TiVo Verified™ compatible with TiVo® Series3™ and TiVo HD DVRs, the new My Book AV DVR expander is capable of storing up to 120 hours of high-definition (HD) television programming. The drive, which offers USB and eSATA connections, has also been tested and is compatible with Dish Network® and DirecTV® DVRs. WD is working with other major satellite, cable and telecom companies to integrate its DVR expander technology into set-top boxes around the world.

DVRs have become an indispensable technology for consumers around the world by helping users time-shift their TV and recommend new shows. According to Parks Associates, 40 percent of U.S. broadband households and 38 percent of Western European broadband households have a DVR (Parks Associates: The Consumer Perspective 2009). HD programs take several times more storage space than standard definition programs, requiring users to constantly delete old shows to make more room for new ones. Shortage of storage also prevents the DVRs recommendation engine from suggesting new shows, limiting the use of a favorite consumer feature. WD's My Book AV DVR expander addresses these issues by providing users with up to 120 additional hours of HD storage for their TiVo, DirecTV, Dish Network and other compatible DVRs.

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Toshiba Storage Device Division (SDD), a division of Toshiba America Information Systems, Inc. and the industry pioneer in small form factor enterprise-class hard disk drives (HDDs), today announced the launch of the MBF2xxLRC, a 2.5-inch enterprise HDD mounted in a 3.5-inch bracket.

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Following the successful launch of the 600GB MBF2600RC 2.5-inch enterprise drive in February this year, customer demand steadily increased for small form factor HDDs due to their stability, reliability, and reduced power consumption compared to traditional 3.5-inch drives. To support this demand, Toshiba developed the 3.5-inch bracket, giving IT departments easier access to the benefits of 2.5-inch drives by enabling the small form factor drives to be used in legacy 3.5-inch servers and storage enclosures.

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Iomega today announced the launch of the exciting new line of Iomega® Skin™ branded Hard Drives, three different 500GB portable hard drives that pop with unique designs and colors that scream, "Who says portable storage has to be boring?"

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In conjunction with the popular Skin Industries, one of the leading alternative "Sports Fashion" brands in America today, Iomega's new Skin Hard Drives feature three compact personal storage models with custom Skin-branded graphics that stand out in a burst of hip culture compared to anything else in the hard drive market today.

"The new Iomega Skin Drives exude an alternative personality with eye-catching Skin Industries graphics that demand the attention of anyone who doesn't accept the status quo, who zigs when others zag, especially when it comes to the look and design of their digital devices," said Jonathan Huberman, President of Iomega and the Consumer and Small Business Products Division of EMC. "Iomega's new Skin Drives deliver that kind of excitement in a lightweight, compact design with the quality features people expect from Iomega, including industry-leading ruggedness to protect your data and a top-tier software suite bundled free of charge with every Skin Hard Drive. That's an unbeatable personal storage combination for tech-savvy students and young professionals alike."

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Samsung Electronics announced today that it is now shipping the Spinpoint F4, the newest model of its Spinpoint F series drives. The superior performance and high-reliability Spinpoint F4 is engineered for high-end computing in PCs, Macs, high-end workstations and server applications.

"Higher performance combined with increasing capacities continues to accelerate demand for 3.5” drives in desktops storage,” said In-Chul Park, vice president of sales, storage systems division, Samsung Electronics. “The one-head platform of the new 7200rpm Spinpoint F4, packing up to 320GB of storage capacity per one head in half platter, delivers added reliability that our customers have come to expect from Samsung.”

With a one-head platform design and fewer mechanical parts, the reliability and acoustic features of the Spinpoint F4 have been improved. The drive delivers 10% increased read/write performance and 7% lower power consumption than the Spinpoint F1.

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Preparing for the pending industry transition to Advanced Format, 4K sector hard drives, Seagate has developed new technology to greatly ease and simplify this transition for Seagate customers. First featured in the new Momentus 750GB notebook drive introduced last week, SmartAlign is the industry’s first utility-free solution for customers moving to Advanced Format hard drives.

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Advanced Format is a new standard defining the 4K sector hard drive format which all hard drive manufacturers will adopt over the coming months. Through participation with IDEMA (The International Disk Drive Equipment and Materials Association), all major hard drive manufacturers have agreed to migrate to the Advanced Format standard for new desktop and notebook platforms introduced after January 1, 2011.

Advanced Format hard drives offer sector sizes that are eight times larger than the legacy 512 byte standard. This provides format efficiencies that will help push storage densities higher, reaching new capacity milestones. It also enables higher levels of drive robustness due to increased error correction capabilities.

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Toshiba Storage Device Division (SDD) has begun volume shipment of its MBF family enterprise HDDs. Matching the growing demand for 2.5-inch enterprise-class HDDs, volume availability of the MBF family marks the broad availability of the latest Toshiba series to deliver high capacity, high performance, and power efficiency.

The 2.5-inch HDD form factor continues to gain favor for enterprise-class storage solutions where reliability, high capacity, and performance are required, particularly mid-range volume servers, mainstream storage arrays, blade and rack-mount servers. These benefits, alongside the power consumption and cost efficiencies of 2.5-inch drives, have become even more valuable as organizations pursue storage consolidation strategies. Moving to storage systems that utilize 2.5-inch drives such as the MBF series can reduce data center floor space requirements as well as lower storage infrastructure and management costs.

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Transcend Information, Inc., a worldwide leader in storage and multimedia products, proudly announced its StoreJet 25D3 2.5-inch portable hard drive has passed the USB-IF Test Procedure for SuperSpeed products. The StoreJet 25D3, Transcend`s first USB 3.0 model, features significantly improved transfer rates, advanced anti-shock design, and spacious storage capacities of up to 640GB, allowing users to transfer fast and safely with a lot more space for their precious digital files.

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The USB Implementers Forum (USB-IF) is considered the gold standard for testing USB products. It institutes a USB 3.0 (SuperSpeed USB) Compliance Program to complement the specification and enable measurement of compliance in real USB products. The certification of the StoreJet 25D3 portable hard drive not only gives Transcend permission to bear the official SuperSpeed USB logo, but also offers users the ultimate confidence of compliance and performance as established by the USB-IF.

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wd my book studio lx.jpgWestern Digital today introduced its new high performance My Book® Studio™ LX external hard drive, which offers a high-speed FireWire 800 interface and features a sleek new, cool-to-the-touch aluminum case that complements any iMac®, G5 or MacBook Pro®. The award-winning, book-like design, with its customizable, always-on digital e-label, allows creative professionals to easily archive and find photos and videos from different projects and time periods, even when the drives are unplugged.

Key features include a FireWire 800 interface to give users the speed they need for demanding tasks like photo and video editing and graphic design, as well as a customizable e-label that enables users to easily personalize their media collection and identify critical information about the drive, such as the contents and remaining capacity, without having to boot up their computer and plug in the drive. The My Book Studio LX drives also support USB 2.0, so users have maximum flexibility in allocating their FireWire and USB ports or plugging the drive into a variety of computers.

My Book Studio LX drives offer automatic, continuous backup through WD SmartWare software and also sync seamlessly with Apple Time Machine software, so consumers can choose the backup method that suits their needs. And the 256-bit hardware-based encryption, typically only found on much more expensive drive systems, provides a high level of data security along with password protection that acts as a virtual padlock to keep users' data safe. Available now at select retailers and the WD online store (shopwd.com), the new My Book Studio LX drives are formatted for Mac® and come in capacities of 1 TB and 2 TB.

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iomega ego desktop new.jpgIomega today announced the immediate worldwide availability of a new generation of exciting single-drive Iomega® eGo™ portable and desktop hard drives, including a new smaller Compact model with up to 1TB in capacity, new SuperSpeed USB 3.0 portable and desktop models, and new high capacity FireWire® 800 Mac® edition portable and desktop HDDs with up to 2TB of capacity. Bundled free of charge with all of Iomega's new eGo drives is the Iomega Protection Suite, one of the broadest collections of data protection software in the industry.

"The new Iomega eGo desktop and portable hard drives are the embodiment of style and function as well as perfect companions for home users and professionals who demand fast, dependable storage in a classy desktop HDD or a superior rugged portable drive that has style to spare and the best drop spec in the industry," said Jonathan Huberman, president of Iomega Corporation and the Consumer and Small Business Products Division of EMC. "At Iomega, we believe in total solutions, which is why all of our new eGo models come complete out of the box with arguably the best suite of backup and anti-virus software to protect your data and your laptop, netbook or personal computer. Put it all together and Iomega takes direct-attached storage to another level of flair and functionality."

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hitachi travelstar z7k320.jpgHitachi Global Storage Technologies (Hitachi GST) today announced the industry’s broadest family of ultra slim and light 7mm z-height drives. Whether customers need a slim 7mm drive that is the highest capacity, fastest or tuned precisely for A/V streaming, the new Hitachi Z-series family of Travelstar and CinemaStar drives delivers on the company’s proven strengths of reliability, low-power consumption, exceptional shock resistance and quiet acoustics. With the entire family offered in capacities up to 320GB – the industry’s highest 7mm drive capacity in a one-disk design – Hitachi is at the forefront, leading the shift from 9.5mm 2.5-inch drives to 7mm 2.5-inch drives across a broad range of market segments.

From laptops and handhelds to PVRs and blade servers, Hitachi’s new 7mm Z-series family of Travelstar and CinemaStar drives are designed as a direct replacement for today’s standard 2.5-inch, 9.5mm hard drives. All Hitachi Z-series drives feature common connectors and common mounting points for simple integration into existing systems, and enable greater design flexibility to differentiate and meet market demands for new, thinner, lighter and more robust devices.

When combining cost per gigabyte and gigabyte per cubic millimeter (GB/mm3), Hitachi 7mm drives are the most cost-effective and space-efficient storage solutions when compared to solid state drives (SSD), 2.5-inch 9.5 mm and 1.8-inch hard drives, offering a compelling value proposition for OEMs and system integrators.

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