The latest portable external USB HDD from Verbatim boasts an impressive 640GB of space and will be available in stores soon at a Retail price of £119.99 (RRP). The size and weight of the 2.5”-format silver external hard drive from Verbatim are no different from that of a PDA or smartphone – and it fits equally comfortably in your hand. The portable hard drive weighs 157 g and measures 135 x 85 x 21 mm (L x W x H). The 640GB HDD is capable of storing up to 1280 videos, 160.000 songs or 290.000 photos.

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The external hard drive delivers transfer speeds of up to 480 Mbit/s (5,400 rpm) via the USB port, which also provides the power supply, eliminating the need for an additoinal power pack. For a complete solution the drive ships with “Nero BackItUp 4 Essentials” for secure and regular data backups.

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Flash memory manufacturer, Silicon Power follows their success of the Armor A10, a silicon rubber protected portable hard disk drive with an ultra protected portable hard disk drive that derived from similar concepts, the Armor A50. Set to be unleashed on Oct. 21, the Armor A50 further expands the concept of the A10. The result is a shock proof and ultra rugged portable hard disk drive with an elegant aluminum construction. It adds more option to the existing portable hard disk drive lineup.

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In compliance with US MIL-STD-810F (transit drop test), it was tested for (1) product dropped directly onto a concrete floor (or harder surface); (2) on a drop-test machine, the product freefalls from a height of 122cm and from the freefall; (3) there are 26 contact points (8 corners, 12 cut surfaces and 6 major surfaces) that were tested. Silicon Power's Armor A50 passed the test with ease, ensuring the data stored is safe from damage! In addition to its similar ultra shock proof characteristics to the Armor A10, Silicon Power’s Armor A50 features hairline treated aluminum construction. The hairline surface is fingerprint proof and its raised imprint logo gives off an elegant aura, perfect for the business professional.

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Samsung Electronics Co., Ltd., a world leader in digital consumer electronics and information technology, today announced that its new 3.5-inch external hard drive, STORY Station, will feature the industry’s first standby power consumption below a watt starting in November. The reduced standby power level easily meets requirements for the forthcoming European Union’s EuP (Energy Using Products) Directive for Standby Regulation, effective January 2010.

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Samsung has lowered the standby power consumption by over 95 percent, to 0.09W from the conventional level of 2.5W, a move that will cut down on indirect CO2 emissions. Samsung’s introduction of the low standby power level is the first for any 3.5-inch external hard drive.

“User requirements for external hard drives now include eco-friendliness and lower power levels in addition to performance, reliability and exceptional design,” said C.H. Lee, vice president, Storage sales & marketing, Samsung Electronics. “Samsung’s STORY Station, which has been praised for its appealing external-drive design, takes a huge step forward in setting the stage for the timely introduction of environmentally-conscious hard drive technology.”

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Clickfree, the inventors of Effortless Backup, today announced the launch of C2 its new flagship portable hard drive. With C2, Clickfree once again redefines consumer backup by bringing together an amazing set of features that have never before been available in a single backup product. Without adding complexity to Clickfree's signature approach, consumers will now be able to automatically import music from iPods and iPhones, burn backed up files to CDs and DVDs, extract and organize all email attachments and protect files with encryption. All these new features in a beautiful high-gloss unit with a built-in USB cable makes it the most portable drive on the market.

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Hitachi Global Storage Technologies (Hitachi GST) today announced worldwide availability of two new 15,000 RPM Ultrastar hard drives for Tier 0/1, mission-critical, enterprise storage applications. The new drives include the Ultrastar C15K147, Hitachi’s first 15,000 RPM, 2.5-inch 6Gb/s Serial Attached SCSI (SAS) hard drive, and the new 600GB Ultrastar 15K600, the company’s fourth generation 3.5-inch drive with either 6Gb/s SAS or 4Gb/s Fibre Channel Arbitrated Loop (FCAL) interfaces. To help enterprises protect sensitive data and comply with privacy and data protection regulations, Hitachi now offers industry-compliant, self-encrypting, enterprise-class hard drives as an option across all of its 10,000 and 15,000 RPM Ultrastar drives.

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While enterprise operating costs continue to escalate, most IT budgets are either flat or trending downward. At the same time, enterprise data is proliferating at an unabated rate and sensitive data must be protected. These factors combine to make storage efficiency, data protection and return on assets (ROA) among the most pressing concerns for today’s data center managers. In these environments, every possible technique must be applied to achieve maximum value, efficiency and security. This could mean applying tiered storage methods, implementing encryption technologies, reducing power, maximizing cooling while minimizing space requirements, or obtaining maximum performance out of individual components and systems.

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Today LaCie, in collaboration with world-famous designer Philippe Starck, announced the LaCie Starck Desktop Hard Drive and the LaCie Starck Mobile Hard Drive. The new products showcase more than just Starck’s iconic signature; there is an intellect revealed throughout each component of the design.

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From Philippe Starck: "Technological genius explodes exponentially, each time with incredible power whose limits are yet to be known. The power remains, never abating, symbolically characterized by the sculptural magma that one attempts to cleave, to master within this geometrically perfect strongbox. A symbol of strength mastered, of freedom guided, of incandescent magma heeding to the form of its cast. The interpretation is free. But the mystery remains."

Complementing Starck’s design philosophy is an intelligent surface that responds to your touch. Exclusively featured on the LaCie Starck Desktop Hard Drive, you can customize the touch-sensitive surface to open an application of your choosing with the touch of a finger. It’s an easy, efficient way to streamline your digital life.

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WD, the world's leader in external storage solutions, today introduced its new My Book® Elite™ desktop external drives featuring a customizable e-label that's always visible, even when the drive is unplugged, making it easy to know what's on the drive and how much space is left. The new My Book Elite also features automatic and continuous backup with WD SmartWare™ software and 256-bit hardware-based encryption. Available now at select retailers and, the new My Book Elite drives are offered in capacities of 1 TB, 1.5 TB and 2 TB.

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The e-label smart display on the spine of the My Book drives can be changed easily and as often as desired. It utilizes e-paper technology which reads like ink on paper. With the included WD SmartWare software, users can easily create a label to name their drive or remind themselves of its contents. The e-label also shows available capacity and whether the drive is locked via WD SmartWare software's powerful password protection and hardware-based encryption. Utilizing e-paper technology, the information on the display remains clearly visible, even when the drive is unplugged, and the customized label can be changed easily as often as desired.

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WD, the world's leader in external storage solutions, today introduced its new ultra-portable My Passport™ Elite™ external hard drives featuring an illuminated capacity gauge and drive lock indicator so users can see at-a glance how much space is left on their drive and whether their data is secure. The convenient grab-and-go USB dock frees up valuable desk space and eliminates the search for USB ports, making it ideal for professionals who take their data back and forth to the office.

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Like the previously announced My Passport™ Essential™ drives, the My Passport Elite portable drives feature automatic and continuous backup with WD SmartWare™ software and 256-bit hardware-based encryption. My Passport Elite drives are available now in 3 appealing metallic colors - Metallic Red, Metallic Blue and Charcoal Metallic - and are offered in capacities of 320 GB, 500 GB and 640 GB.

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Toshiba Corporation today announced that it has completed the transfer to its control of Fujitsu Limited's hard disk drive (HDD) business and that it will introduce a new operating structure for the HDD business.

On April 30, 2009, Toshiba and Fujitsu announced the conclusion of a definitive agreement on the transfer of Fujitsu's hard disk drive (HDD) business to Toshiba. The companies have now carried out all necessary procedures and today completed the transfer. Toshiba will promote maximization of synergy with Fujitsu's enterprise HDD business and technology, and expand its HDD business.

Under the new business structure, Toshiba will reinforce its already strong market position as a leading vendor of small form factor HDDs, expand its enterprise HDD business and technology, and develop SSD products for servers and enterprise storage systems by integrating its NAND flash memory technology with Fujitsu's enterprise HDD technology. Moreover, Toshiba will promote a winning performance in a severe business environment by expanding its product line-up and enhancing its ability to deliver competitive, high quality products. Toshiba's ultimate objective is to be an industry leader offering total storage solutions and services that meet a broad range of customer needs.

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Other World Computing (OWC), a leading PC and Mac technology company, announced today its newest OWC Mercury On-The-Go Pro(tm) model is the first FireWire 800/400 and USB 2.0 bus powered 2.5" portable drive offering 1TB of storage capacity on the market.

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The high-performance, pocket-sized portable storage solution for Mac or PC users features FireWire 800, FireWire 400, and/or USB 2.0 connectivity for data transfer speeds up to 100MB/s and is bus powered so it can be used without an AC adapter. With 1TB of storage capacity, the Mercury On-The-Go Pro now offers 100% more data storage capacity than the highest capacity offered in the Mercury On-The-Go Pro line at the start of September.

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