wd s25 sas hdd.jpgWD, known for its hard disk drive leadership in the desktop, mobile and consumer marketplaces, today announced its entry into the traditional enterprise market segment with volume production shipments of its first 10,000 RPM, 2.5-inch, small form factor, SAS interface hard drives. The WD S25 provides up to 300 GB of high-performance storage suitable for both mission-critical enterprise server and enterprise storage applications, such as high-I/O-driven applications and configurations, as well as data centers and large data arrays.

"Our entry into the traditional-enterprise market continues the strategic expansion and diversification of WD's broad market and product portfolio, and significantly increases our addressable revenue opportunity," said John Coyne, president and CEO of WD. "As with our previous market expansion and diversification efforts, WD will approach the traditional enterprise space with the same focus on quality, customer service, technology and value that has earned us strong positions in every market we serve."

The WD S25 delivers ultra-high performance with its 3 Gb/s and 6 Gb/s SAS interfaces and a sustained sequential data rate of 128 MB/sec. In addition to all the speed required to service any enterprise need, the WD S25 also provides a 1.6 M hour MTBF rating.

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G-Technology by Hitachi, a leading provider of premium storage solutions for the Mac, creative pro and high-end audio/video (AV) markets, today announced that it is incorporating Hitachi’s 2TB, 7,200 RPM, 32MB cache buffer hard drives across its entire 3.5-inch product line. Now with capacities ranging from 2TB to 32TB, G-Tech’s new upgraded single-drive and ultra-fast, low-cost RAID systems include the G-DRIVE, G-SAFE, G-RAID, G-SPEED eS, G-SPEED eS Pro, G-SPEED eS PRO XL, and G-SPEED FC XL. With the addition of these new drives, G-Tech is now the only external storage provider in the world with a complete line of 2TB, 7,200 RPM drive-based, external storage solutions specifically designed for the Mac and AV markets.

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Hitachi’s G-Technology-branded solutions offer performance, reliability and capacity that are needed for today’s video editors, graphic designers, photographers and other digital media professionals. Because these professionals demand tons of storage headroom and massive data throughput for editing, cutting, layering and rendering high definition (HD) content, G-Tech uses nothing but the best hard drives and fastest interfaces—eSATA, FireWire 800, FireWire 400, USB 2.0, mini SAS and Fibre Channel. For those who want to upgrade to new G-Tech 2TB-based solutions, this could mean the difference between storing approximately 84 hours of 1080i HDV on a 1TB drive to storing 168 hours on a 2TB drive in the same physical footprint.

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Power Quotient International Co., Ltd. (PQI) announced a new 2.5” portable hard drive, the H560. Breaking traditional rectangular plastic / metallic looks, PQI H560 utilizes special rubber material and unique internal shock-absorption suspension technology; it provides the hard drive with the ultra protection. H560 has endured US military grade drop test, MIL-STD-810F 516.5 procedure IV (transit drop test), proving its durability and sturdiness. PQI H560 has a 2.5 inch SATA interface hard drive, compatible with USB 2.0 specifications and is backwards compatible with USB 1.1.

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PQI H560 comes with a convenient design where the USB cable is attached and can be stored as one with the drive. It saves the user from always having to bring a USB cable with the drive to establish connection. PQI H560 also has a single button backup functionality and comes with the data security software, Ur Fortress. Ur Fortress features data encryption for all personal files to prevent unauthorized accesses. Further more, H560 is compatible with Windows 7 / 2000 / XP / Vista; Mac OS 9.0 or later.

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The latest portable external USB HDD from Verbatim boasts an impressive 640GB of space and will be available in stores soon at a Retail price of £119.99 (RRP). The size and weight of the 2.5”-format silver external hard drive from Verbatim are no different from that of a PDA or smartphone – and it fits equally comfortably in your hand. The portable hard drive weighs 157 g and measures 135 x 85 x 21 mm (L x W x H). The 640GB HDD is capable of storing up to 1280 videos, 160.000 songs or 290.000 photos.

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The external hard drive delivers transfer speeds of up to 480 Mbit/s (5,400 rpm) via the USB port, which also provides the power supply, eliminating the need for an additoinal power pack. For a complete solution the drive ships with “Nero BackItUp 4 Essentials” for secure and regular data backups.

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Flash memory manufacturer, Silicon Power follows their success of the Armor A10, a silicon rubber protected portable hard disk drive with an ultra protected portable hard disk drive that derived from similar concepts, the Armor A50. Set to be unleashed on Oct. 21, the Armor A50 further expands the concept of the A10. The result is a shock proof and ultra rugged portable hard disk drive with an elegant aluminum construction. It adds more option to the existing portable hard disk drive lineup.

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In compliance with US MIL-STD-810F (transit drop test), it was tested for (1) product dropped directly onto a concrete floor (or harder surface); (2) on a drop-test machine, the product freefalls from a height of 122cm and from the freefall; (3) there are 26 contact points (8 corners, 12 cut surfaces and 6 major surfaces) that were tested. Silicon Power's Armor A50 passed the test with ease, ensuring the data stored is safe from damage! In addition to its similar ultra shock proof characteristics to the Armor A10, Silicon Power’s Armor A50 features hairline treated aluminum construction. The hairline surface is fingerprint proof and its raised imprint logo gives off an elegant aura, perfect for the business professional.

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Samsung Electronics Co., Ltd., a world leader in digital consumer electronics and information technology, today announced that its new 3.5-inch external hard drive, STORY Station, will feature the industry’s first standby power consumption below a watt starting in November. The reduced standby power level easily meets requirements for the forthcoming European Union’s EuP (Energy Using Products) Directive for Standby Regulation, effective January 2010.

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Samsung has lowered the standby power consumption by over 95 percent, to 0.09W from the conventional level of 2.5W, a move that will cut down on indirect CO2 emissions. Samsung’s introduction of the low standby power level is the first for any 3.5-inch external hard drive.

“User requirements for external hard drives now include eco-friendliness and lower power levels in addition to performance, reliability and exceptional design,” said C.H. Lee, vice president, Storage sales & marketing, Samsung Electronics. “Samsung’s STORY Station, which has been praised for its appealing external-drive design, takes a huge step forward in setting the stage for the timely introduction of environmentally-conscious hard drive technology.”

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Clickfree, the inventors of Effortless Backup, today announced the launch of C2 its new flagship portable hard drive. With C2, Clickfree once again redefines consumer backup by bringing together an amazing set of features that have never before been available in a single backup product. Without adding complexity to Clickfree's signature approach, consumers will now be able to automatically import music from iPods and iPhones, burn backed up files to CDs and DVDs, extract and organize all email attachments and protect files with encryption. All these new features in a beautiful high-gloss unit with a built-in USB cable makes it the most portable drive on the market.

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Hitachi Global Storage Technologies (Hitachi GST) today announced worldwide availability of two new 15,000 RPM Ultrastar hard drives for Tier 0/1, mission-critical, enterprise storage applications. The new drives include the Ultrastar C15K147, Hitachi’s first 15,000 RPM, 2.5-inch 6Gb/s Serial Attached SCSI (SAS) hard drive, and the new 600GB Ultrastar 15K600, the company’s fourth generation 3.5-inch drive with either 6Gb/s SAS or 4Gb/s Fibre Channel Arbitrated Loop (FCAL) interfaces. To help enterprises protect sensitive data and comply with privacy and data protection regulations, Hitachi now offers industry-compliant, self-encrypting, enterprise-class hard drives as an option across all of its 10,000 and 15,000 RPM Ultrastar drives.

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While enterprise operating costs continue to escalate, most IT budgets are either flat or trending downward. At the same time, enterprise data is proliferating at an unabated rate and sensitive data must be protected. These factors combine to make storage efficiency, data protection and return on assets (ROA) among the most pressing concerns for today’s data center managers. In these environments, every possible technique must be applied to achieve maximum value, efficiency and security. This could mean applying tiered storage methods, implementing encryption technologies, reducing power, maximizing cooling while minimizing space requirements, or obtaining maximum performance out of individual components and systems.

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Today LaCie, in collaboration with world-famous designer Philippe Starck, announced the LaCie Starck Desktop Hard Drive and the LaCie Starck Mobile Hard Drive. The new products showcase more than just Starck’s iconic signature; there is an intellect revealed throughout each component of the design.

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From Philippe Starck: "Technological genius explodes exponentially, each time with incredible power whose limits are yet to be known. The power remains, never abating, symbolically characterized by the sculptural magma that one attempts to cleave, to master within this geometrically perfect strongbox. A symbol of strength mastered, of freedom guided, of incandescent magma heeding to the form of its cast. The interpretation is free. But the mystery remains."

Complementing Starck’s design philosophy is an intelligent surface that responds to your touch. Exclusively featured on the LaCie Starck Desktop Hard Drive, you can customize the touch-sensitive surface to open an application of your choosing with the touch of a finger. It’s an easy, efficient way to streamline your digital life.

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WD, the world's leader in external storage solutions, today introduced its new My Book® Elite™ desktop external drives featuring a customizable e-label that's always visible, even when the drive is unplugged, making it easy to know what's on the drive and how much space is left. The new My Book Elite also features automatic and continuous backup with WD SmartWare™ software and 256-bit hardware-based encryption. Available now at select retailers and shopwd.com, the new My Book Elite drives are offered in capacities of 1 TB, 1.5 TB and 2 TB.

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The e-label smart display on the spine of the My Book drives can be changed easily and as often as desired. It utilizes e-paper technology which reads like ink on paper. With the included WD SmartWare software, users can easily create a label to name their drive or remind themselves of its contents. The e-label also shows available capacity and whether the drive is locked via WD SmartWare software's powerful password protection and hardware-based encryption. Utilizing e-paper technology, the information on the display remains clearly visible, even when the drive is unplugged, and the customized label can be changed easily as often as desired.

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