Memorex announced today that it will be shipping its first Blu-ray Disc player this fall. The MVBD-2510 supports BonusView, 1080/60p and 24p video output the decoding of advanced audio formats such as Dolby TrueHD, Dolby Digital Plus, and DTS-HD. Best of all, Memorex's new player has a suggested retail price of only $269.00. 

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Memorex, a portfolio brand of Imation Corp (NYSE: IMN), announced today the availability of the Memorex MVBD-2510 Blu-ray Disc Player featuring advanced Blu-ray Disc (BD) entertainment technology at an outstanding value of less than $270. Memorex also announced that it has expanded its specialty Blu-ray Disc offerings to include a full-line of BD cleaning and storage accessories.

"Our customers want products that bring entertainment into their homes, but at a family-friendly price," said Carla Pihowich, Memorex brand director, Imation Corp. "With this in mind, we have introduced a Blu-ray Disc player that offers consumers the full high-definition viewing experience, but at a price that almost anyone can afford. The high-definition movie experience, with its sharp details and amazing sound quality, is one that brings families and friends together."

Blu-ray Disc, the next-generation optical media format, utilizes the shorter wavelength of blue lasers to store large amounts of data or content on a single disc. This increased capacity of Blu-ray Discs, combined with the advanced technology in Blu-ray Disc players, translates to movies that playback with finer picture quality and superior sound for an unprecedented high definition experience.

The Memorex MVBD-2510 Blu-ray Disc Player
The Memorex MVBD-2510 Blu-ray Disc Player offers advanced Blu-ray playback technology in a sleek design, at a great value. Elegant details like brushed metal accents and white LED display contribute to the Memorex Blu-ray Disc Player"s sophisticated look and feel. Its simple elegance and superior technical features make this a perfect addition to your home entertainment system.

Advanced technical features include video resolution of 1080p and video frame rates of 24p and 60p. The product also features Bonus View 1.1, allowing for special functions like "Picture in Picture" viewing for enjoying special content, including director"s commentary, during movie viewing. Audio playback features include Dolby TrueHD, Dolby Digital Plus, and DTS-HD High Resolution Audio decoding and bit stream output, as well as Master Audio bit stream output. The MVBD-2510 features a 7.1 HDMI digital audio output and 5.1 analog audio output. The player is compatible with a wide range of video formats, including BD-ROM, DVD+ROM, DVD-R/DVD-RW, DVD+R/DVD+RW, CD-ROM, CD-R/CD-RW and JPEG on DVD/CD recordable media.

The Memorex MVBD-2510 Blu-ray Disc Player has a suggested retail price (SRP) of $269.00 and is available at U.S. retail and online starting in November.