Memorex has announced their new line of Pro Gold Archival Media. Using a 24-karat gold reflective layer and Memorex's DuraLayer technology, these new discs last up to six times longer than traditional media.

Memorex, the number one North American retail provider of digital media, brings the durability and longevity of 24-karat gold to its industry-leading family of recordable media. Memorex combines a 24-karat gold reflective layer, high performance dye and its innovative DuraLayer scratch-resistant technology to create Memorex Pro Gold Archival CD and DVD Media. These archival grade discs raise the bar for optical media, come backed by a lifetime warranty, and will be the only gold archival media available at retail in the United States.

Memorex Pro Gold Archival Media is the ultimate solution for securely recording and archiving critical data and precious memories. The 24-karat gold reflective layer provides maximum resistance to aging and chemical breakdown, and the high performance dye is extremely stable and ideal for long-term storage. Memorex's innovative DuraLayer technology is a special scratch-resistant hard coating that further protects the discs from dust, debris and rough handling. Memorex offers Pro Gold Archival Media in CD-R and DVD-R formats, making them the ideal choice for long-term archival of important data, photos, music and home movies.
Memorex Pro Gold Archival media will be available this April. More information can be found here.