Last
week, there was a rumor circulating that Sony was in talks with Microsoft about incorporating Blu-ray into the Xbox 360. Aaron Greenberg,
group product manager for Xbox 360, has squashed these rumors, stating that the company is not in talks with Sony, nor does it plan to
integrate Blu-ray into the console.
The comments by Aaron Greenberg, group product manager for Xbox 360, poured cold water
on recent speculation that Microsoft could support Blu-ray after Toshiba Corp, backer of the rival HD DVD format, gave up when key movie
studios and retailers abandoned the technology.
"Xbox is not currently in talks with Sony or the Blu-ray Association to integrate
Blu-ray into the Xbox experience," Greenberg told Reuters in an interview.
Take not that Greenberg is only denying the
rumor about Blu-ray being integrated into the Xbox 360. There is no mention here of the addon player. If you'd like to read more, the
entire article can be found here.
