If you'd like to read more, ABI Research's entire press release can be found here.Blu-ray players are not flying off retailers’ shelves, at least not in the numbers the industry might hope for. A new consumer survey from ABI Research has revealed a widespread reluctance to commit to a Blu-ray player in the near future: over half of the 1000 respondents, citing “other priorities,” say they have no plans to purchase one; a further 23% are likely to buy, but not until sometime in 2009.
ABI Research principal analyst Steve Wilson says that much of the lukewarm response can be attributed to consumers’ perceptions about the value proposition that Blu-ray delivers. “Consumers were happy to embrace standard DVD when that format arrived because the improvement in quality over VHS videotapes was dramatic. Standard DVD didn’t require the purchase of a new TV either. In contrast, while half of the respondents to our survey rated Blu-ray’s quality as ‘much better’ than standard DVD, another 40% termed it only ‘somewhat better,’ and most are very satisfied with the performance of their current DVD players.”
High Blu-ray player prices and the need for an accompanying high-definition television were also leading barriers to wider adoption, the survey showed. “We expect that player prices will remain above $300 for Tier One models for the remainder of this year,” says Wilson. Look for disc bundling to become the buyers’ incentive.
New Survey Finds That Consumers Delaying Blu-ray Player Purchases
A new survey conducted by ABI Research has found that consumers are delaying their Blu-ray player purchases. Of the 1000 people surveyed, more than half responded that they have no plans to purchase one. ABI Research also found that 23% were likely to buy a player, but not until sometime in 2009.
