With Blu-ray winning the format war, many companies are stepping forward, pledging their support for the technology. While not new to Blu-ray, Primera announced this week that it will be offering full support for the format across its entire product line.
Primera Technology, Inc., the world’s leading developer and manufacturer of automated CD, DVD and Blu-ray Disc duplication and printing equipment, today announced its full and complete support of Blu-ray Disc technology across its entire product line.

During the past several weeks, the “format war” between HD-DVD and Blu-ray Disc has come to a swift and decisive end. HD-DVD has been withdrawn from the market and Blu-ray Disc has become the new worldwide standard for high-definition video. Video production professionals and others who may need high-definition disc burning and printing in the future can now confidently make the decision to upgrade their CD/DVD disc publishers to include Blu-ray Disc capabilities without the worry of obsolescence.
If you'd like to read more, Primera's entire press release can be found here.