Warner is trying to rectify this somewhat through its new Blu-ray Disc promotion. According to Video Business, Warner will be launching a point-of-sale rebate program where retailers will be able to get catalog titles for around $11. With this rebate, consumer pricing is expected to fall somewhere between $17 and $20.
In this program, retailers will buy the titles at their present pricing but obtain rebate money back upon the sale of each unit. That should ultimately amount to a relatively inexpensive $11 cost for retailers.This is great news for consumers who are looking to pick up older Blu-ray titles for their library. Hopefully, other studios will follow Warner's lead and offer their own discounts. If you'd like to read more, the entire article can be found here.
Additionally, Warner will offer rebates, although less extensive, for newer Blu-ray releases, including 300, The Departed, I Am Legend, Ocean’s 13 and We Are Marshall. This layer of the Blu-ray program also will run from early September to the first quarter, according to store sources.
The consumer price for these titles is likely to fall somewhere between $17 and $20. That would still represent a deal for shoppers, as titles such as 300 are now falling between $24 and $30 at outlets such as Amazon and Best Buy.