Western Digital announced today that its My Passport Essential USB Drives are now available in ten new colors: brilliant orange, super sunny yellow, raindrop blue, arctic white, deep viola, cherry red, ultra mint, real red, intense blue, and vibrant pink. Here's part of WD's press release:

Just in time to make a perfect gift for Mother's Day, WD (NYSE: WDC) today introduced 10 fresh new colors for its My Passport Essential Portable USB Drives. Weighing in at less than 5 ounces, My Passport Essential USB Drives put almost a third of a terabyte of digital storage in the palm of your hand and are available now at select retailers.

My Passport Essential Drives are simple to use, light and easy to carry, and require no power adapter -- they are powered directly through the USB cable1. Equipped with sync and encryption software2 for easy file transfer, the mega-capacity of the My Passport Essential Portable USB Drive makes it simple to securely carry thousands3 of songs, videos or photos.
WD's My Passport Essential USB Drives are available now in capacities of 160 GB, 250 GB and 320 GB. More information, including prices, can be found here.