Western Digital Corp. has expanded its line of rugged products to include the new G-Technology-branded ArmorATD portable hard drive, an ideal drive for enthusiast and professional photographers and videographers seeking to protect their photo, video and audio files. Whether shooting on-location in the Moab desert, or working on edits during a morning subway commute, the ArmorATD drive is designed for content creators and audio/visual enthusiasts who want an all-terrain solution for moving and carrying their valuable media and data. With triple-layer shock protection, water/dust-resistance, and crush-resistance, they can be confident in their storage device during transit.

“As a documentary filmmaker my passion is telling stories. I enjoy immersing myself into the story, the characters, and the locations. I work with a lot of professional surfers and shooting in the ocean is honestly my happy place! Since I work outdoors so much, I need a hard drive that is rugged enough to go with me. I rely on features like water-resistance and durability to give me the reassurance that my shots are effortlessly backed up to the drive,” said Aaron Lieber, G-Technology G-Team ambassador. “What I love about the new G-Technology ArmorATD drive is its scalability. It is built tough enough for a professional but also great for a beginner who needs a reliable storage solution to keep up with their adventures.”

The ArmorATD drive is stylish and compact with its metal design and rubberized bumper. It can be tossed around in a canvas camera bag, or a fine-leather briefcase with ease. The new drive offers affordability, durability and reliability when it comes to taking content on the go.

ADATA Technology has announced the SD600Q external solid state drive (SSD). The SD600Q offer excellent read/write speeds of up to 440MB per second, four times the speed of external hard drives. It does this with 3D NAND Flash, offering excellent performance, reliability, and shorter loading times. What’s more, the SD600Q features a shock-resistance construction, heat dissipation capabilities, silent operation, and is power efficient.

Fast, Reliable, Large Capacity

Users will fall in love with the SD600Q at first use! Delivering read/write of up to 440MB per second, the SD600Q will allow users to transfer a 5GB Full HD movie in a mere 26 seconds. Packing 3D NAND Flash, or stacked memory, the SD600Q offers greater reliability, durability, and ample storage capacities of up to 960GB.

Kingston Digital, Inc., the Flash memory affiliate of Kingston Technology Company, Inc., a world leader in memory products and technology solutions, today introduced its new High Endurance microSD card. The card is especially designed for write-intensive application use such as home security and surveillance cameras, dash cams and body cams.

As write-intensive applications critically depend on a high level of reliability and performance, Kingston’s High Endurance microSD card provides durability, high-storage capacity and prolonged endurance to meet the unique recording demands of security cameras and dash cams. The High Endurance microSD card stores up to 20,000 hours of seamless video recording in full 1080p HD to capture a reliable record of what happens whether at home or on the road.

Kingston’s High Endurance microSD cards are engineered and tested for use in harsh conditions and are durable enough to protect from extreme temperatures, shock, water and x-rays. When needed the most, the High Endurance microSD card is the reliable solution to capture critical moments over a long period of time without the risk of compromised or lost data.

Silicon Power (SP), a leading provider of memory storage solutions, adds the new Mobile C10 flash drive to its OTG flash drive family.

With the Type-C interface becoming the most popular interface for smart devices of any kind and increasing connectivity, data, and storage problems for smartphone uses, the Mobile C10 aims to be the premier solution for customers. SP designed the new flash drive to be an on-the-go companion and excellent solution for quick back-ups of important device storage, whether that’s on a laptop or another OTG smart device.

The Mobile C10 tackles the average users’ most common problems: losing connection to cloud-based music and movies during travel, much needed extra storage for smartphone backups, and a connection between phones and computers more trustworthy than cloud storage.

The Mobile C10 comes with impressive 5Gbps data transfer rates with its cutting edge USB 3.1 speeds and huge capacities. The C10 offers up to 128GB of instant storage expansion, making this device the perfect companion when customers run out of storage space from too many picture, video, and app downloads. This huge problem solver is conveniently wrapped up in a tiny package. The C10’s unique and easy-to-use Type-C connector retractable cover and COB technology keep the drive safe from rough use. With a high-quality hairline texture finish, the flash drive’s compact size and keyhole design allow easy travel and portability.

Micron Technology, Inc., today announced a new solid-state drive (SSD) portfolio featuring support for the NVM Express (NVMe) protocol, bringing increased bandwidth and reduced latency to client computing markets. The Micron 2200 PCIe NVMe SSD is a vertically integrated solution — including 3D TLC NAND, internally designed ASIC drive controller and firmware in an M.2 form factor. This solution allows Micron to address growing needs across original equipment manufacturers (OEMs) and broader client markets for NVMe storage class drives.

Users want to enhance their computing experience through improved responsiveness for instant access to files and media, higher capacity to store rich content, longer battery life and sleek form factors in their favorite compute devices. NVMe SSDs address these needs better than rotating media technology does, while offering increased reliability and performance.

Kingston Digital, Inc., the Flash memory affiliate of Kingston Technology Company, Inc., a world leader in memory products and technology solutions, today announced it is shipping the Data Center DC500R Enterprise SSD optimized for read-intensive applications. This is the first drive in the DC500 series that implements Kingston’s strict Quality of Service (QoS) requirements to ensure predictable random I/O performance as well as predictable low latencies over a wide range of read and write workloads. Next week, the company will ship its DC500M SSD optimized for mixed-use workloads.

DC500R is ideal for read-intensive applications such as boot up, web servers, virtual desktop infrastructure, operational databases and real-time analytics. Cloud service providers and software-defined storage architects can leverage the drive’s consistent I/O and latency performance to deliver the QoS needed in demanding read-centric environments. At .5 DWPD (drive writes per day), DC500R allows IT administrators to maximize their investment in storage hardware with a drive that delivers on performance, endurance and reliability. DC500R is available in 480GB, 960GB, 1.92TB and 3.84TB capacities.

Western Digital Corp., a global data infrastructure leader, is accelerating the NVMe transition of value-PC storage by adding an NVMe model to its award-winning WD Blue solid state drive (SSD) portfolio, the WD Blue SN500 NVMe SSD. The new SSD delivers three times the performance of its SATA counterpart1 while maintaining the reliability the WD Blue product line is known for. For content creators and PC enthusiasts, the WD Blue SN500 NVMe SSD is optimized for multitasking and resource-heavy applications, providing near-instant access to files and programs.

Leveraging the scalable in-house SSD architecture of the highly acclaimed WD Black SN750 NVMe SSD, the new WD Blue SN500 NVMe SSD is also built on Western Digital’s own 3D NAND technology, firmware and controller, and delivers sequential read and write speeds up to 1,700MB/s and 1,450MB/s respectively (for 500GB model) with efficient power consumption as low as 2.7W. Demands on storage are continuing to grow and client workloads are evolving, the WD Blue SN500 NVMe SSD features high sustained write performance over SATA as well as other emerging technologies on the market today to give that performance edge.