Nero, creators of liquid media technology, recognizes that today's consumers are producing and enjoying more digital content than ever before and with this growing library of content come new challenges. The launch of the new Nero BackItUp & Burn product gives even the most non-technical user a powerful solution for burning, restoration, recovery and syncing needs.  With the release of this innovative new software, consumers can protect their content by doing scheduled backups; burn discs and share music, videos and data files; backup files to online storage; sync files and folders; and recover lost information from damaged or scratched media - all accomplished through an easy-to-use interface. This low cost, yet comprehensive offering empowers consumers to take control and secure their digital assets.  By solving the highly specific digital content needs of today's diverse digital consumers, Nero BackItUp & Burn is making liquid content distribution, anytime, anywhere a reality.

"To date, the available solutions for backup, burning or recovery have been created with more technical users in mind," said Kurt Scherf, vice president and principal analyst with Parks Associates. "Consumers who have turned towards all-inclusive suite offerings are presented with an array of options, but the average user is not looking for a full digital toolset.  Point products aren't guaranteed to work together. Non-technical users are looking for easy ways to solve immediate problems - how do I burn data to DVD or Blu-ray?  How do I recover data that seems ‘lost'?  Is there a way to securely and automatically backup my important information?"

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ASUS, a leading producer of home theater PC (HTPC) solutions, today added a new member to its HDAV family: the ASUS Xonar HDAV1.3 Slim sound card. The CES-award winning Xonar HDAV1.3 Series of audio cards has been credited for revolutionizing the world of HTPC by offering the world's first and only solution to bitstream true Blu-ray audio on the PC platform, and this new offering is no different.

The Xonar HDAV1.3 features Protected Audio Playback Systems (PAPS) and full Advanced Access Content System (AACS) certification. Without both certifications, typical PCs must down-sample Blu-ray audio into DVD quality (48K/16bit). Utilizing ArcSoft's Total Media Theater, the ASUS Xonar HDAV1.3 is capable of decoding Blu-ray movies and takes full advantage of lossless digital audio formats such as Dolby® TrueHD and DTS-HD Master Audio™ for professional, high-fidelity sound at 24bit, 96–192Khz. The PCI-based Xonar HDAV1.3 Slim is also designed from the ground up, and is built for next generation HTPCs. Equipped with the proprietary AV200 audio processor and certified HDMI1.3a connect, it is capable of delivering the highest quality 7.1 channel 192K linear pulse code modulation (LPCM) audio and high definition video through the HDMI port.

Iomega, an EMC company and a global leader in data protection, today announced the worldwide availability of a new generation of the exciting Iomega® eGo™ Portable Hard Drive, featuring new look USB 2.0-powered models with superior ruggedness and the broadest suite of bundled data protection software in the industry, and all backed with a three-year limited warranty. Available in four different colors and up to 500GB* in capacity, the new Iomega eGo Portable Hard Drive is the ultimate embodiment of style and function in portable drives today.

"The new Iomega eGo Portable Hard Drives are the perfect companions for home users and professionals that want to take their files anywhere with the assurance of a superior rugged portable drive that has style to spare and a compact form with flair," said Jonathan Huberman, President of Iomega and the Consumer and Small Business Products Division of EMC. "After two very successful years with the previous model, the new eGo drive sports a compact, sleek new aluminum enclosure in eye-catching colors and comes complete with a suite of backup and anti-virus software to protect your data and your laptop, netbook or personal computer. Top it all off with the best drop spec in the industry and the new eGo drive is the portable hard drive this summer for dads and grads and everyone else."

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Verbatim is currently celebrating its 40th year in the data storage industry. The company recently sent over a stack of press materials covering its history as well as many of technological advancements its been responsible for. Verbatim also included a short Q and A with Verbatim's president, Randy Queen. If you've been wondering how Verbatim got where it is today or where its going in the future, you'll want to check it out.