Today at the Consumer Electronics Show (CES® 2026), Sandisk announced SANDISK Optimus™ as the new name for its renowned internal SSD lineup for gamers, creators, and professionals. The new branding for this family of products reflects a focus on performance leadership, engineering excellence, and a heritage of trust in flash memory. The powerful collection of SANDISK Optimus™ internal storage solutions, encompasses three product lines: SANDISK Optimus™, SANDISK Optimus™ GX, and SANDISK Optimus™ GX PRO.

Featuring a striking new packaging and product design inspired by the company’s innovation and iconic branding, the introduction of SANDISK Optimus™ creates room for future growth as the company expands its offerings to support the needs of gamers, creators, and professionals. The new design is inspired by the company’s pioneering brand heritage and relentless focus on delivering innovation that delights end users. While the overall look and feel of the SANDISK Optimus brand is boldly different, its product portfolio carries forward Sandisk’s long-standing reputation for superior quality and reliability, characteristics that have shaped the company’s longstanding legacy of flash innovation.

Other World Computing (OWC), a trusted leader in high-performance storage, memory, connectivity, software, and accessories that empower creative and business professionals to maximize performance, enhance reliability, and streamline workflows, today announced an 8TB version of its OWC Envoy Ultra Thunderbolt 5 SSD, making it the first and only Thunderbolt 5 drive of this it’s kind and capacity, in the world.

The new 8TB OWC Envoy Ultra Thunderbolt 5 SSD delivers unparalleled speed, versatility, and portability for professionals and enthusiasts alike. Its features/benefits include:

• Ultra Fast - Over 6000MB/s… up to 2x faster than Thunderbolt 4 and USB4
• Ultra Maximizing - Gets the most speed possible from Thunderbolt 3, Thunderbolt 4, and USB4 machines
• Ultra Ready - Easily handle daily data needs for pro-level creative projects while matching internal storage performance
• Ultra Compatible - Works with Macs, PCs, iPad Pros, Chromebooks, and Surface devices. Thunderbolt 5 Certification that leaves no question.
• Ultra Convenient - Bus-powered with built-in Thunderbolt cable
• Ultra Silent - Fanless, heat-dissipating aluminum design
• Rugged, Built Like a Tank - Crushproof, dustproof, and waterproof IP67 rated

Kioxia America, Inc. today announced BG7 Series solid state drives (SSDs) – the first client solution to feature Kioxia Corporation’s latest BiCS FLASH generation 8 3D flash memory with innovative CBA (CMOS directly Bonded to Array) technology. Designed for PC OEM customers, the BG7 Series offers an excellent balance of performance, features, and efficiency for commercial/consumer notebooks and desktops.

KIOXIA BG7 Series SSDs pass on the optimized performance and power efficiency of BiCS FLASH generation 8 to everyday applications. With random read/write up to 1,000,000 IOPS and sequential read up to 7,000 MB/s, the KIOXIA BG7 Series subsequently delivers approximately 10% and 16% performance improvement respectively compared to its BG6 Series predecessor. When it comes to power consumption, the BG7 Series optimizes power efficiency with approximately 67% improvement in sequential write operations compared to previous models, thanks to the adoption of CBA technology.

Patriot Memory, a global leader in high-performance memory and storage solutions, will unveil its latest advancements at CES 2026, taking place January 6–9, 2026, in Las Vegas, Nevada. Building on decades of engineering expertise, Patriot’s CES 2026 showcase highlights the company’s continued focus on next-generation DDR5 memory and PCIe Gen5 storage technologies designed for enthusiasts, gamers, and professional users.

At CES 2026, Patriot Memory will present its newest innovations across both memory and storage under the Patriot andViper Gaming brands, including:

Next-Generation DDR5 Memory

Viper Xtreme 5 Aurum Edition DDR5
The Viper Xtreme 5 Aurum Edition represents the pinnacle of Patriot’s DDR5 design philosophy, combining elite performance with refined aesthetics. Engineered for stability at high frequencies, the Aurum Edition delivers DDR5 speeds of up to 8000MT/s with capacities up to 64GB, paired with a premium, precision-crafted heat spreader design. Built for enthusiasts who demand both speed and visual distinction, the Aurum Edition embodies Patriot’s commitment to pushing DDR5 performance while maintaining elegance and reliability.

UnifyDrive, an innovator in network storage solutions, today announced the release of the UnifyDrive UP6. This all-flash mobile NAS is the first of its kind to integrate a 6-inch touchscreen, a built-in Uninterruptible Power Supply (UPS), and local AI processing into a single portable chassis.

Designed specifically for photographers, videographers, and data-sensitive professionals, the UP6 bridges the gap between high-capacity desktop storage and portable rugged drives. It allows creators to offload, preview, and manage massive datasets in the field without requiring a laptop or external power source.

Desktop Performance, Anywhere At the heart of the UP6 is the Intel® Core™ Ultra 5 125H processor, featuring an integrated NPU (Neural Processing Unit) capable of 11 TOPS. Unlike traditional NAS units that rely on lower-power ARM chips, the UP6 offers true workstation capability.

Hyper, the creator of innovative tech accessories for creators and power users, today announced the launch of the HyperDrive® Next USB4 V2 M.2 PCIe Enclosure. A CES Innovation Awards 2026 Honoree, this next-generation expansion solution delivers 80Gbps USB4 V2 connection for high-speed storage and modular PCIe expansion.

“With the rise of AI workloads, growing media file sizes, and more modular workflows, users need external solutions that match the workstation-level performance of built-in storage,” said Gabi Iorio, Director of Global Marketing and Sales, Hyper. “The HyperDrive Next USB4 V2 Enclosure gives them PCIe Gen4 performance, modular expansion options, and rugged protection—all in a compact, user-friendly form factor.”

Designed for creators, engineers, and professionals who require fast and reliable data transfer, the enclosure enables full PCIe Gen4 NVMe performance, supports AI-focused PCIe M.2 modules, and features tool-free installation with IP55 dust and water resistance for demanding field or travel environments.

KIOXIA Europe GmbH today announced the EXCERIA PRO G2 SSD, the new performance flagship in its EXCERIA Personal SSD portfolio. Engineered for enthusiasts who demand the very best, the EXCERIA PRO G2 delivers blistering PCIe 5.0 speeds backed by high-performance BiCS FLASH™ TLC 3D flash memory.

Pushing the boundaries of what's possible in consumer storage, the EXCERIA PRO G2 achieves impressive sequential read speeds of up to 14,900 MB/s and write speeds of up to 13,700 MB/s. This immense bandwidth, combined with exceptional random read/write performance, enhances data efficiency, enabling instantaneous game loading, seamless 8K video editing, and vastly accelerated workflow for the most demanding applications.