Hitachi Global Storage Technologies (Hitachi GST) today rolled out the red carpet for the newest members of its celebrated CinemaStar™ family of 3.5-inch hard disk drives (HDD). Based on 500GB per platter technology, the new Hitachi CinemaStar product line-up consists of the 7200 RPM, 1TB CinemaStar 7K1000.C and its 1TB, CinemaStar 5K1000 CoolSpin™ companion.

Both product families are built to handle the most demanding high definition (HD) video streams and offer reliable performance, large capacity, quiet operation, advanced AV features, and low power and temperatures that help manufacturers meet design, price and performance objectives for their consumer electronics devices. Along with these benefits, these 1TB performers are able to store nearly 250 hours of MPEG-41 HD video and can handle multiple streams of video simultaneously, making the CinemaStar 7K1000.C and the CinemaStar 5K1000 the perfect drives for consumer electronics applications such as HD DVRs, DVD/HDD recorders, DVR-enabled TVs, media centers, and video surveillance systems.

Now with an expanded capacity range of 160GB to 1TB, the new CinemaStar 5K1000 family features innovative Hitachi CoolSpin Technology, which relies on motor speed optimization to provide a unique balance of performance, power utilization and acoustics. By tuning the motor to make the drive spin slower, thereby reducing harmonic resonance, the CinemaStar 5K1000 is nearly silent at 2.4 bels during operation, draws 3.3 watts or less idle power and generates less heat, which are all critical factors when designing environmentally friendly digital video solutions.

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WD® today announced that it has commenced volume shipments of its 9.5 mm high, 2.5-inch notebook hard drives with 640 GB capacity. The WD Scorpio® Blue™ 640 GB hard drives utilize 320 GB-per-platter technology and are designed for mainstream notebook computers. The WD Scorpio Blue 640 GB is the highest capacity 2.5-inch hard drive available today in the industry-standard 9.5 mm, 2-disk form factor.

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The new WD Scorpio Blue 640 GB drive has a 30 percent reduction in overall power consumption from the previous generation WD Scorpio Blue drive to achieve best-in-class power and performance1, making it an ideal solution for notebook computers and other portable devices that require extended battery life and cool, quiet operation.

"WD continues to provide the market with industry-leading capacity points so consumers and business professionals can take advantage of the ever increasing need to store rich media content, such as high resolution photos, HD videos and music," said Jim Morris, WD's vice president and general manager of client systems. "Our industry-leading power efficiency, achieved without compromise to performance, is a further example of the added features and value that our customers have come to expect from WD."

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Samsung Electronics Co., Ltd., a world leader in digital consumer electronics and information technology, today announced its new 640-Gigabyte (GB) 2.5-inch Spinpoint M7 internal hard disk drive. The new 640GB hard drive, now the top-density drive of the popular M7 family, has an areal density of 516-Gigabit per square inch for each 320GB platter, which is a 28 percent increase per platter over Samsung’s previous density-leading 500GB hard drive. Samsung’s new Spinpoint M7 model is designed for high-end mobile computing applications requiring greater shock resistance without a compromise in performance.

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“With the addition of the new internal drive to the M7 series, our customers will get the best viable combination of density, performance and reliability that is essential for high-end notebooks and mobile applications,” said C.H. Lee, vice president, Storage sales & marketing, Samsung Electronics. “Samsung maximizes the density level of its platters to enhance the reliability and stability of its internal hard drives.”

Increasing the areal density of 516-Gigabit per square inch raises the total drive capacity without adding additional platters. By maximizing capacity without increasing mechanical parts, the two-platter 640GB drive has lower power consumption levels and higher operational stability compared to drives with a higher number of platters.

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Samsung Electronics Co., Ltd., a world leader in digital consumer electronics and information technology, today announced two new editions to its S Series external hard drive line up; the 3.5-inch 2TB (Terabyte) S3 Station and the 640 Gigabyte (GB) 2.5-inch S2 portable. These two new family members strengthen Samsung’s external drive portfolio of 1.8”, 2.5” and 3.5” drives, thereby widening the choice of reliable portable storage solutions for customers. Samsung’s hard drive line up, including S2 Portable 640GB, S1 Mini and STORY Station will be demonstrated in Hall 20 at IFA.

“As consumer demands continue to escalate for storing personal data, music and video files, Samsung has expanded its extensive family of external hard drives to support the growing personal storage market,” said Cheol-hee Lee, vice president of marketing, Storage Systems Division, Samsung Electronics. “The new drives provide users with a sleek design and high-density choices in both 2.5-inch and 3.5-inch form factors.”

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Mitsubishi Kagaku Media Co., Ltd. (MKM) announced today the acquisition of Freecom B.V., a privately held data storage and multimedia solutions provider established in Germany with headquarters in Rijswijk, Netherlands and offices in Austria, Belgium, France, Hong Kong, Italy, Japan, Spain, Sweden, Switzerland, Taiwan and United Kingdom. Effective September 1, 2009, the stock-funded acquisition includes all of Freecom’s physical assets, patents, trademarks, technology, engineering, sales and marketing expertise. The purchase price was not disclosed. With the acquisition, MKM adds Freecom to the MKM/Verbatim group. Verbatim is already a leading brand in the worldwide external storage market.

The Freecom acquisition represents yet another investment made by the MKM/Verbatim group aimed at the growing external hard disk drive (HDD) market. The asset acquisition of SmartDisk, made in June 2007, has proved successful in establishing MKM/Verbatim in both the portable and desktop external HDD markets on a global basis. By leveraging the strength of the Verbatim brand and channel relationships in the worldwide removable storage markets, the MKM/Verbatim external HDD business has grown more than 600 percent during the past two years.

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Toshiba America Information Systems, Inc.'s Storage Device Division (SDD), the industry pioneer in small form factor hard disk drives (HDDs), today introduced a 640GB model to its personal storage line, responding to consumer needs for robust storage space in an intuitive, easy-to-use backup solution for the exponential amounts of digital content they are amassing.

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According to leading research firm IDC, consumer-generated digital content is growing 55 percent annually with 70 percent of all digital content being created by individuals versus businesses. IDC predicts that by 2010, 36.5 terabytes of data will be created per second - that's a stack of books that could extend from the sun to Pluto - and back.

To address this explosion in personal digital content and help consumers protect their precious data for years to come, Toshiba's new portable hard drive offers high capacity, an easy-to-use interface and special features to enhance the backup experience, making it a flexible and dependable storage solution for any user. This digital safety net can store up to 182,000 digital photos, 168,000 digital music files or 520 downloaded digital movies.

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Toshiba Corporation, the pioneer in small form factor hard disk drives (HDDs), today announced a new series of 5,400 RPM 2.5-inch HDDs offering up to 640GB of capacity, the industries' largest for a 2.5HDD capacity.  With demands for storage at an all-time high, Toshiba's new 2.5-inch HDD lineup is an attractive solution for an array of computing applications from high performance notebook PCs, all-in-one desktops, to high definition images applications, which can benefit from lower power consumption without sacrificing storage capacity.

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With an areal density of 817.9Mbit/mm2, (528.5 Gbit/in2), the new series includes 640GB, 500GB, 320GB, 250GB and 160GB models.  For added durability, Toshiba offers a free-fall sensor option to help protect the drive should the host system be dropped.

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WD today announced that it is now shipping desktop 7200 RPM 2 TB hard drives and is qualifying with OEMs enterprise-class hard drives based on WD's 500 gigabytes-per-platter technology. The popular family of WD Caviar Black drives, now led by the new 2 TB capacity, is perfect for gaming, high-performance desktop systems and workstations; while the WD RE4 2 TB is suited for servers, network attached storage and storage networks.

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High-performance hard drives by an industry leader in performance, WD Caviar Black and WD RE4 2 TB drives combine 7200 RPM spin speed, 64 MB cache, dual stage actuator technology, SATA 3 gigabits per second (Gb/s) interface, and an integrated dual processor to deliver ultimate performance in a maximum-capacity drive.

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Building on years of innovation, Hitachi Global Storage Technologies (Hitachi GST) today announced that is it shipping its fifth-generation, 7200 RPM mobile hard disk drive. The Hitachi® Travelstar™ 7K500 is a 500GB, 2.5-inch, 3Gb/s SATA drive designed for notebooks, gaming systems and professional external storage solutions. Combining leadership performance, ruggedness and capacity, Travelstar 7K500 is ideal for multitasking, gaming and other graphic-intensive applications. The new Travelstar 7K500 is the fastest hard drive in its class and delivers up to 56 percent higher capacity and 16 percent better application performance than its predecessor. It also provides best-of-breed operating shock and outstanding power management for sturdy, unplugged notebook performance.

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“Portable PC shipment growth continues to be one of the most significant market drivers underpinning 2.5-inch disk drive demand, and is a major reason why IDC expects the 2.5-inch mobile HDD market will grow at a 16.8 percent 2008-2013 compound annual growth rate,” said John Rydning, research director for hard disk drives at IDC. “Hitachi’s new 500GB mobile 2.5-inch HDD with a 7,200 rpm spin-speed provides PC OEMs an opportunity to differentiate PCs with both capacity and performance.”

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Seagate, the world's leading provider of hard drives and storage solutions, and MusicSkins LLC, the leader in music and music-related, high-quality, vinyl skin products, today announced a marketing partnership to add personal flair to the FreeAgent Go(TM) and FreeAgent Go(TM) for Mac external hard drives. With a wide range of skins from a vast catalog of licensed creative or customized designs, this partnership expands on the already extensive range of FreeAgent(®) drive color, size and capacity options that let people to put their personal stamp on their Seagate external storage devices.

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MusicSkins' utilizes a patented 3M(®) adhesive technology that prevents air bubbles and allows for both easy application and clean removal. These hassle-free, premium vinyl skins offer a distinctive look, and personal style to Seagate external drives, while also safeguarding the device with a durable anti-scratch, anti-UV coating to protect the exterior of the hard drive. From Bob Marley to John Lennon, Madonna to Lil Wayne, EXPLODINGDOG to Adult Swim, and even personal photos and images, there's a MusicSkin to suit every personality.

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