Verbatim Americas, LLC an industry leader in the data storage industry for 40 years, announced today its new SureFire™ line of portable combo FW800/USB2 HDDs. Available now with capacities of 250GB, 320GB and 500GB, the rugged palm-sized drives combine power, convenience and the reliability of the Verbatim brand with a compact, sleek design. With the ability to plug the drives into almost any computer, Windows® and Mac® users can quickly and cost-effectively increase the storage capacity of their laptop or desktop system, or quickly transfer large files between computers.

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The bus-powered drives are equipped with one USB 2.0 port, and one FireWire® 800 port to deliver high-speed transfer rates of up to 800MB/sec. for FireWire 800 connections and 480MB/sec. when connected with USB 2.0--without requiring an AC power adapter. Ready to use right out of the box, all cables are included.

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Seagate today announced it is now shipping its technology-leading Cheetah® 15K.7 enterprise-class hard drives into the worldwide distribution channel. As the highest performing, highest capacity 3.5-inch mission critical hard drive with best-in-class reliability for Tier 1 environments, the Cheetah 15K.7 drive is ideal for a wide range of server and storage applications. With the Cheetah 15K.7 hard drive, Seagate’s technology leadership moves firmly past the competition as it delivers the industry’s first 15K-rpm drive to reach the 600GB capacity point while providing record reliability of 1.6 million hours MTBF.

The Cheetah 15K.7 drive is available with the latest 6Gb/s SAS or 4Gb/s FC interfaces, and includes Seagate PowerTrim™ technology, which dynamically reduces power consumption. Together, these features enable system builders to deliver lower-cost, multi-drive servers and storage systems, making the Cheetah 15K.7 ideal for use in environments ranging from small and medium-sized businesses to the largest enterprises.

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As one of the world’s most recognized and trusted brands, Hitachi Global Storage Technologies (Hitachi GST) today unveiled three new consumer products following the acquisition of SimpleTech by Fabrik earlier this year. The new Hitachi branded products include the SimpleTOUGH™ portable USB drive, industry’s only water-resistant and shock-resistant external hard drive from a global hard drive manufacturer; the stylish and colorful SimpleDRIVE Mini™ portable USB drive; and the SimpleNET™ network storage adapter for easily sharing existing USB drive content over a home or office network. All SimpleTech external storage solutions now leverage Hitachi’s award-winning, reliable hard drives and strong global brand creating additional advantages for road warriors, prosumers, small office/home office (SOHO) users, or virtually anyone looking for a simple and reliable way to store, protect, and better manage their data.

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“Today’s announcement further extends the Hitachi GST brand into the consumer market with the reliability, confidence and dependability you would expect from one of the world’s leading hard drive suppliers,” said Mike Williams, General Manager of Hitachi GST Branded Business. “Re-branding SimpleTech to the Hitachi brand is an important step in differentiating our solutions in the marketplace. We believe that given the global strength of Hitachi, the close relationships we have built with our end-users as SimpleTech, and the continued support of our retail and channel partners, we are well positioned to move our Branded Business and the industry forward.”

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Verbatim, the storage media specialist, is 40 this year, and to mark the occasion the company is releasing a limited edition gold portable external hard drive.  The resplendent gold UV coating of the “Anniversary Edition” houses a 500 GB 2.5” hard drive and includes easy-to-use backup and synchronization software.  The drive is compatible for PCs and Macs and is available in shops for a limited period.

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The Dmailer backup software loaded on the drive is PC- and Mac-compatible. As it is an executable file, no installation is needed, which makes backing up very quick and easy for professionals and novices alike.

The Verbatim Sync software, which is also pre-loaded, supports users with reliable synchronisation of files and folders, from Microsoft Outlook or Windows mail contacts and calendar entries to documents, photos and videos.  This enables users to take the content of their PCs wherever they may go and to continue to work with it on other devices while away.  The Verbatim Sync software then synchronises it on their return, ensuring that the content is fully up to date.

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Strengthening its line up of portable 1.8” hard drives for external storage markets, Samsung Electronics Co., Ltd. today announced its 250 Gigabyte (GB) 1.8 inch hard disk drive, the Spinpoint N3U which incorporates a native USB controller on its printed circuit board. This optimized design results in a smaller foot print, less power consumption and optimized performance, which is ideal for portable external storage devices. The Spinpoint N3U stores up to 125 Gigabytes per platter for a total 250GB data storage capacity.

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Most external hard drives require the addition of a bridge circuit board to convert the hard drive’s PATA interface into a USB interface. Samsung’s N3U drive, however, uses a native USB interface and as such does not require this bridge board.

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Freecom, an award-winning manufacturer of external hard drives and portable storage devices, today launched the ‘Hard Drive Secure’, a compact, portable external hard drive that allows users to lock their data with a simple swipe of a keycard. The drive is the first in the Freecom range to offer this feature, making it perfect for both businesses that want to expand their external storage space without the risk of data breaches, and security conscious home users. Freecom also announced the launch of the new ‘Hard Drive Quattro’, which is the latest in the company’s line of aluminium external hard drives and ideally suited for AV professionals. 

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Access to data on the Hard Drive Secure is controlled with a keycard that uses radio frequency identification (RFID) technology. Passing the keycard over the reader on the hard drive either locks or unlocks the system, giving users access to their data in seconds while ensuring that their files remain secure at all times. The Hard Drive Secure comes with two keycards, one of which can be stored away safely in case the first is lost. Designed in a credit card format that is convenient and discrete to carry around, the keycards can be easily slotted into a purse or wallet so they are always at hand when needed. The cards eliminate the need for passwords and are AES encrypted to provide ultimate data protection – even if the drive is stolen, unauthorised users would have no way of accessing the files stored on it.

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LaCie announced today its LaCinema Rugged multimedia hard drive is now available in High Definition – LaCinema Rugged HD. The LaCinema Rugged product range has the most compact, reliable, and mobile multimedia players on the market. Now, with enhanced HD capability, the LaCinema Rugged HD is the first multimedia player in its class, to allow users to store and play High Definition content – on any HDTV in Full-HD 1080p resolution.

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The LaCinema Rugged HD comes with 500GB* of built-in storage capacity, allowing users to store and instantly watch their favorite television shows and movies, listen to music, and display photo slideshows with their family and friends. Compatible with any HDMI supported display, the LaCinema Rugged HD brings multimedia functionality to users while in the home or on-the-go.

Compatible with both Windows and Mac environments, the LaCinema Rugged HD requires a single USB 2.0 cable, connected to the computer for easy, bus-powered multimedia loading. Once the media content is transferred to the LaCinema Rugged HD, it is ready to be viewed on any display with an HDMI connection. The HDMI cable is included for user convenience. For optimized viewing, the LaCinema Rugged HD supports most of standard and high-definition video codecs (H.264, MKV, WMV9, MPEG-4) to ensure easy High Definition playback.

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Delivering on the specialized requirements of the Mac community, Seagate today introduced an advanced line-up of mobile and desktop FreeAgent for Mac storage solutions and accessories: the FreeAgent Go™ for Mac USB, FreeAgent Go Pro™ for Mac, the 2TB FreeAgent Desk™ for Mac and FreeAgent Go Dock+™, a powered USB hub and dock for the FreeAgent Go drive. Providing a complete storage toolkit for today's creative professionals, such as web designers, musicians and graphic artists, as well as multimedia enthusiasts, these enhanced FreeAgent for Mac external hard drives each include performance and capacity improvements to help store, record, protect and share creative inspirations. 

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“Performance is all that counts when I record,” said Rami Jaffee, award-winning keyboard player for the Wallflowers and Foo Fighters. “I can depend on Seagate hard drives for quality and convenience. When recording, a song could take up to a few gigabytes, but the fact that I can have a whole record ready for me to attack and record on a slim external hard drive is so convenient that its value is immeasurable.”

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Strengthening its external storage portfolio for small business Seagate today announced three additional BlackArmor product offerings: the BlackArmor NAS 220 storage server, the BlackArmor WS 110 external drive workstation and the BlackArmor PS 110 portable drive. Joining the existing network attached storage line up – the BlackArmor NAS 440 and BlackArmor NAS 420 storage servers – these new solutions share the same suite of robust backup applications for business professionals and home office use.

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“In challenging economic conditions, small businesses are demanding that high-quality, integrated, reliable IT solutions be delivered in economical packages,” said Ben Woo, vice president, Enterprise Storage Systems Research, IDC. “Providing the flexibility to choose from an array of solutions that support current needs and provide a strategic growth path with minimal additional investment will be very appealing to this market segment.”

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Samsung Electronics Co., Ltd., a worldwide leader in digital consumer electronics and information technology, today announced the launch of two new “Pop” colors, Sweet Pink and Ocean Blue, to its popular S Series external hard drives, along with the introduction of a new 160 Gigabyte (GB) density for the 1.8 inch S1 Mini drive. Samsung’s S Series external hard drives, the 1.8-inch 120GB S1 Mini and 2.5-inch 500GB S2 Portable 2.5 inch external hard drives, were first introduced last October in four colors: Piano Black, Snow White, Wine Red, and Chocolate Brown.

Personal storage is among the fastest growing markets due to an increasing demand for a portable means of storing personal photos, music, HD movies, schoolwork, business data and personal finance information. To illustrate this point, the S series has achieved record-breaking sales during the last six months amid a global economic recession. The monthly sales volume of the S1 Mini and S2 Portable has tripled since last December, linked to a rise in netbook and notebook sales.

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