Longsys, a world leader in consumer flash storage, today announced that it has acquired the Lexar trademark and branding rights from Micron Technology, Inc. The Lexar brand has long been recognized as a leading brand for high-performance, high-reliability removable storage solutions for a wide variety of applications, such as the professional photography market. This acquisition provides assurance to existing Lexar customers that the solutions and support they have come to expect from Lexar branded products will continue to be available. Additionally, the market reach and product breadth provided by Longsys promises to expand the Lexar customer experience into new market segments and geographies.

longsys lexar

"We are very honored to acquire the Lexar brand," said Huabo Cai, CEO of Longsys Electronics Limited. "Lexar has built a great brand name and our vision is to make it even greater. Existing customers can rest assured that the innovative solutions and excellent support that they have experienced from Lexar will continue. The mission to make Lexar the go-to brand for high-performance removable storage continues, and we will expand upon it to offer even more compelling solutions as the age of wireless and big-data impact the consumer storage markets."

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adata logoADATA Technology, a leading manufacturer of high performance DRAM modules, NAND Flash products, and mobile accessories today confirmed that its Premier microSDXC/microSDHC UHS-I Class 10 cards now support the new SD Association A1 standard. Part of SD 5.1 specifications, A1 has been designed for running apps off external storage, going beyond traditional SD card uses such as accessing photos and video. At the same time, ADATA has also implemented V10 and V30 video recording capabilities on all of its Premier Pro microSD and SD cards, denoting at least 10MB/s and 30MB/s of video recording bandwidth, respectively.

SD cards now able to run apps just like internal storage
An evolution long promoted by the SD Association, the A1 specification is part of SD 5.1 requirements. It shows that a microSD or SD card can support sufficiently high read speeds and IOPS counts to successfully run most apps without latency being an issue. In other words, A1 certified microSD and SD cards equal internal storage for app performance. They give users much greater freedom, as before apps were limited to internal storage even if large external storage was installed. With A1 and future specifications, users have the ability to install many more apps than would normally be the case, thanks to large add-in storage that is able to run said apps without compromise.

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wd 400gb sandisk microsdxcWestern Digital Corporation, a global data storage technology and solutions leader, today announced its 400GB SanDisk Ultra microSDXC UHS-I card, the world’s highest-capacity microSD card for use in mobile devices. Two years after introducing its record-breaking 200GB SanDisk Ultra microSDXC card, Western Digital has doubled the capacity within the same tiny form factor. Keeping up with the demands of today’s mobile-centric lifestyle, the new SanDisk microSD card provides consumers with the freedom to capture, save and share photos, videos and apps, and enjoy offline content - all without worrying about storage limitations.

“Mobile devices have become the epicenter of our lives, and consumers are now accustomed to using their smartphones for anything from entertainment to business. We are collecting and sharing massive amounts of data on smartphones, drones, tablets, PCs, laptops and more. We anticipate that storage needs will only continue to grow as people continue to expect more sophisticated features on their devices and desire higher quality content,” Jeff Janukowicz, research vice president, IDC. “We estimate mobile device users worldwide will install over 150 billion applications alone this year, which require a ton of memory on all of our favorite devices.”

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atp m2 2280 nvme ssdATP, the leading manufacturer of rugged SSDs and DRAM modules for the industrial markets, debuts its first NVMe based M.2 2280 SSD offering twice the performance of SATA-based SSDs. This newest generation SSD is designed to meet the storage demand of I/O intensive data processing and low latency requirement for industrial and mission critical applications, including surveillance, medical imaging, and many network- storage systems with fast caching requirement.

By adopting NVMe Rev.1.2 specifications and integrating the latest 3D NAND MLC technology, ATP’s M.2 2280 NVMe SSD is constructed via a PCIe Gen 3x4 bus interface offering from 128GB up to 1TB of memory capacity to boost its performance to exceed the previous bottleneck of AHCI standards, delivering Sequential Read up to 1,260 MB/s and Sequential Write up to 980 MB/s.

While other memory suppliers emphasize on configuring the performance attributes of an NVMe SSD, ATP takes a step further instead in carefully considering all aspects of enhancing memory longevity and reliability for mission critical environments.This includes careful selection of BOM planning with key suppliers, and adding wide temperature and extreme power cycling testing. Heat dissipation is another major issue commonly encountered for NVMe drives. Through temperature feedback and optimized thermal throttling mechanism, ATP’s NVMe SSD avoids drastic performance drop or possible damage to controller caused by overheating.

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Crucial, a leading global brand of memory and storage upgrades, today announced the availability of a new offering in its solid state drive product portfolio: BX300. It combines Micron 3D NAND with a value-conscious design to deliver the features DIY upgraders and builders are looking for. The new SSD includes 3D MLC NAND in a 2.5-inch form factor drive, is available in 120GB, 240GB, and 480GB capacities.

crucial bx300 ssd

Upgrading from a traditional hard drive to a solid state drive has never been easier. The Crucial Advisor tool helps users determine a compatible upgrade based on their system’s manufacturer, make, and model. Supporting the BX300 is Crucial’s mobile-friendly install guide so users of all technical ability levels are armed with the straightforward, step-by-step information they need to successfully install an SSD. Data migration is also simplified with free access to Acronis True Image™ HD software.

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Transcend Information Inc., a leading manufacturer of storage and multimedia products, is proud to announce the release of the JetDrive 820 PCI Express (PCIe) Gen 3.0 solid-state drive (SSD) for Mac computers. The JetDrive 820 is an upgrade in both storage and speed, offered in capacities up to 960GB and featuring read and write speeds of up to 950MB/s. Made with the latest 3D NAND flash, Transcend’s JetDrive 820 is the perfect upgrade for a MacBook Pro®, MacBook Air®, Mac mini®, or Mac Pro®.

transcend JetDrive 820 pcie ssd

PCIe Gen 3.0 interface takes off the brakes
Transcend’s JetDrive 820 features the PCIe Gen 3.0 interface, bringing a whole new level of performance to Mac computers. Crafted with 3D NAND flash memory, the JetDrive 820 boasts great compatibility, reliability, and stunning read/write speeds. An SSD for the long-term, the JetDrive 820 is a must-have for Apple fans looking for speed and reliability.

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Synology Inc. today announced the official release of Surveillance Station 8.1, which boasts faster performance and provides a more complete surveillance solution than previous versions with the introduction of the remote recording archiving feature, the integration with transaction devices and intercom cameras, and the ability to intelligently switch between different security levels.

synology surveillance station pos

"In this new release, we focused on enhancing performance and providing a complete surveillance solution for homes and retail businesses." said Ruby Lin, Product Manager at Synology Inc., "The integration of POS systems with surveillance videos, and the capability to archive recordings remotely from branch offices to headquarters, provide users a more complete retail solution. With new features that enable automatic switching between different security levels according to the location of the mobile device, and the integration with intercom systems, Surveillance Station 8.1 strives to deliver the most convenient and safe monitoring experience to home users. Additionally, the GPU decoder lets users use built-in graphic cards from the CPU to achieve blazing fast performance on Surveillance Station Client."

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LG Electronics USA has launched the 2017 LG Ultra HD Blu-ray Disc Player with high-dynamic range (HDR) compatibility.

lg UP970 ultra hd blu ray player

Previewed at CES 2017, LG's first 4K Blu-ray player (model UP970) will support Dolby Vision Blu-ray disc playback. Leveraging the HDR technology that powers Dolby's most advanced cinemas around the world, Dolby Vision transforms the TV experience in the home by delivering greater brightness and contrast, as well as a fuller palette of rich colors. Dolby's deep expertise in bringing advanced technologies from the cinema to the home has led to distinct features that enable Dolby Vision to deliver extraordinary viewing experiences to home consumers. In addition to Dolby Vision, the LG UP970 also offers support for generic HDR (HDR10), giving consumers the peace of mind that they will have access to the widest library of HDR content available.

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Western Digital Corporation, a global data storage technology and solutions leader, today unveiled My Book Duo storage system designed to give both consumers and professionals the capacity they need to keep up with their expanding digital content libraries and the performance to maintain pace with the speed of today’s small business landscape. With this extreme capacity and fast content transfer speeds, the new desktop RAID storage system has the capability to back up colossal amounts of photos, videos, music and important documents in one place while also providing users with complete control of their content.

wd my book duo 20tb

“Both at home and in the office, people are creating and amassing huge volumes of data, and need high capacity, high speed solutions to easily and confidently move and store that data in a single location,” Sven Rathjen, vice president of product marketing, Client Solutions, Western Digital. “We see it within new content creation segments such as the drone market and with enthusiasts, as well as professionals, producing and editing massive, high-quality photo and video files. There has never been more of a need for a simple-to-use, massive capacity desktop storage solution such as My Book Duo for these content creators to keep pace with their growing storage demands.”

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toshiba X300 8tb hddToshiba America Electronic Components, Inc. (TAEC), a committed technology leader, today announces the X300 3.5-inch internal hard drive in 8TB capacity. Compared to the P300 series with capacities up to 3TB, the X300 Series delivers extreme performance and robust capacity for creative and professional applications including graphic design, animation, photo and video editing, and PC gaming.

The new 8TB model features Toshiba’s cache technology, a self-contained cache algorithm with on-board buffer management, which optimizes cache allocation during read/write to provide high-level performance in real time. The X300 Series is offered in 4TB, 5TB, 6TB and 8TB capacities, all with a higher 128MB cache than P300 series, ensuring fast data access. Available in a 3.5-inch form factor, the X300 performs at 7200RPM and a SATA connection up to 6Gbit/s. Compatible with most major brands of Serial ATA enabled desktop computers, the Toshiba X300 high-precision head positioning supported by advanced format technology (physical 4KB sector) and dual stage actuator technology delivers high storage density and capacity.

“Availability of the 8TB X300 Series is a testament to Toshiba’s commitment to growing the consumer HDD category and providing the tools needed to achieve varying professional workloads,” said Michael Cassidy, Vice President of Consumer HDDs at TAEC. “Toshiba offers a full internal HDD lineup that targets specific storage applications and grows with your gaming library and digital content.”

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