Western Digital sent out a press release this morning, announcing two new Mac compatible external hard drives. The My Passport for Mac portable drive and My Book Mac Edition external hard drive come HFS+ formatted and are compatible with Apple Time Machine.

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Broadening its storage solutions for Mac®, WD (NYSE: WDC), the world leader in external storage solutions, today introduced two new external hard drives -- the My Passport™ for Mac portable drive and the My Book® Mac Edition external hard drive. Pre-formatted for Mac and offering a simple USB interface, these drives offer the ever-growing Mac community reliable, easy-to-use storage. WD's latest Mac-ready drives work seamlessly with Apple® Time Machine™ or other popular Mac backup software to provide protection for consumers' valuable digital photos and media.

My Passport for Mac portable storage devices feature a sleek design in a shock-resistant enclosure and are available in capacities of 320 GB and 500 GB. The new My Book Mac Edition drives are equipped with power-saving WD hard drives with GreenPower™1 technology, USB 2.0 interface and 1 TB of capacity.

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Seagate (Nasdaq: STX) today announced first-to-market volume shipments of a mainstream desktop hard drive with the industry's highest areal density. Packing 1TB of capacity on just two disks, Seagate's Barracuda(R) 7200.12 HD, a 3.5-inch 7200-RPM drive features an areal density of 329 Gigabits per square inch to deliver the best combination of capacity, performance and reliability for PCs, desktop RAID and personal external storage.

"Demand for more desktop PC storage capacity is far from letting up as computer users worldwide generate massive amounts of digital content every day," said Tom Major, Seagate vice president, Personal Compute Business. "Seagate is leading the industry with new storage solutions designed to store, share and manage all of that business- and user-generated content."

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Iomega announced today that it will be showing off its new Home Media Network Hard Drive at this year's MacWorld tradeshow. This simple to use storage device lets users store their files in a central location and access them from any computer on their network. The Home Media Network Hard Drive also features a built in media server that is capable of streaming photos, music and videos to a variety of media devices.

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Iomega, an EMC company (NYSE: EMC) and a global leader in data protection, today announced the debut of the Iomega(R) Home Media Network Hard Drive, a new standard in easy-to-use network storage for the digital home. With EMC's acclaimed LifeLine(TM) software, in three simple steps users can configure up to one terabyte* of network storage for backing up all of their files as well as streaming music, photos, video and other multimedia files between computers, networked televisions, popular game consoles and other under-utilized digital home entertainment devices.

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Verbatim sent out a press release today, announcing the launch of two new Quad Interface Desktop Hard Disk Drives. Available in 500GB and 1TB capacities, these new drives offer support for all four of the leading interfaces: USB 2.0, FireWire 400, FireWire 800 and eSATA II. The drives are also housed in a black aluminum case and feature a 7200rpm spindle speed and 32MB of cache.

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Verbatim® Americas, LLC, a global leader in digital storage solutions, announced today two new Quad Interface Desktop Hard Disk Drives (HDDs) with capacities of 500GB and 1TB. The pro audio/video-grade storage and backup solutions offer Mac and PC users universal connectivity with plug and play support for all four of the leading interfaces: USB 2.0, FireWire 400, FireWire 800 and eSATA II (external Serial ATA II). With these connection options and the equivalent of 1000 Gigabytes of storage backed by Verbatim’s reputation for reliability, the new external drives are ideal for audio, video, digital photography and music professionals as well as graphics applications where capacity, performance and reliability are essential. Affordably priced, the drive also puts volumes of storage within the reach of consumers and small businesses with large amounts of video, photos, music, and data files that they want to store, edit and protect.

Verbatim’s new Quad-interface Desktop HDDs weigh 3.3 lbs. and measure 8.7 in. X 5.9 in. X 1.5 in., making them easy to transport from one desk to another and requiring minimal desk space when connected to a desktop system. Housed in sleek yet durable black aluminum cases, the 3.5” drives feature a 7200rpm spindle speed and 32MB of cache memory to optimize performance. A silent cooling fan is also included.

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With the rising popularity of netbooks, PC vendors are under pressure to reduce costs by all means possible. In response to these cost reductions, Seagate, Western Digital and Hitachi have begun to develop low-cost 2.5-inch hard disk drives. By minimizing the cost of drive ICs, magnetic platters, and pick-up heads, these new models are expected to be priced 40-50% less than existing entry-level 2.5-inch hard drives.

Seagate Technology, Western Digital and Hitachi Global Storage Technologies, in response to the calls for cost reductions from PC vendors, are developing low-cost 2.5-inch hard disk drives (HDDs) for use in netbooks and other low-cost PCs. The HDDs are targeted to be 40-50% less expensive than existing 2.5-inch entry-level HDD models. Availability could start as early as the second half of 2009, according to industry sources in Taiwan.

As the consensus among PC vendors is that low-cost PCs will dominate the global market in 2009, they are under pressure to reduce production costs by all means possible, the sources indicated. For netbooks, the cost of key components including CPUs, LCD panels, optical disc drives and batteries mostly fall between US$20 and US$25 each while a 2.5-inch HDD can cost as high as US$43-45, thus making them the target for cost reduction, the sources pointed out.

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Iomega announced this week that it has added two new models to its line of eGo portable hard drives.  The super rugged, black-on-black eGo BlackBelt offers 250GB of storage and is protected by Iomega's Drop Guard Xtreme feature, which allows it to survive drops of up to 7 feet.  The eGo Encrypt adds another layer of data protection, thanks to its hardware-based 128-bit encryption.

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Iomega, an EMC company (NYSE: EMC) and a global leader in data protection, today announced two new models in its award-winning eGo Portable Hard Drive line: the new ultra-secure Iomega® eGo™ Encrypt Portable Hard Drive with hardware-based encryption for double data protection, and the new "black-on-black" super rugged Iomega eGo BlackBelt Portable Hard Drive with Drop Guard™ Xtreme data protection.

"Adding two exciting models to our eGo Portable Hard Drive lineup is an embarrassment of riches when it comes to having the most rugged and stylistic portable drives in the marketplace today," said Peter Wharton, vice president of marketing, Iomega Corporation. "The eGo Encrypt Drive is a ruggedized silver bullet with enterprise-level encryption for all your important files, while the eGo BlackBelt Drive is a shock-absorbing black beauty of a portable drive that makes its own fashion statement. Two perfect holiday gifts for anyone with lots of important files and a flair for the extraordinary."

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Plextor Europe has launched a new series of Pocket hard disk drives. These credit card sized external drives are available in 60GB and 120GB capacities and can be powered off a computer's USB bus.

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Personal storage expert Plextor unveils the first truly pocket-sized external hard disk – one of the smallest 1.8-inch drives in the world. Weighing just 90g, this miniature device enables home users and business users to carry and share important data with them anywhere.

Perfect for PC and Mac users who find memory sticks too limiting, yet don’t want the bulk of a full-sized external drive, the Plextor Pocket HDDs are only about the size of three memory sticks, yet offer much larger capacities - up to 120GB of storage.

Plextor’s pocket HDDs come in two sizes, the 60GB PX-PPH60U and the 120GB PX-PPH120U.

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Hammer Storage recently announced the release of its new morespace Portable hard drives. These affordable, pocket sized drives are available now in capacities up to 500GB and can be customized through the use of personalized skins, which also protect the drive against scratches.

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Hammer Storage, a division of Bell Microproducts Inc. (Other OTC:BELM.PK - News), one of the world's largest value-added distributors of storage and computing technology, today announced the release of its latest storage solution: morespace(TM) Portable. Hammer's morespace Portable is a compact, lightweight portable hard drive that allows users to instantly add more space to both PCs and Macs. Complete with easy to use back-up software, morespace Portable is available now. Priced below comparable offerings, morespace Portable costs under 26 cents per gigabyte (GB) of storage and can be found at select retail stores and online retailers listed at www.hammer-storage.com.

For on-the-go consumers, the new morespace is small enough to fit into a shirt pocket and offers users the ability to make their morespace exclusively their own through the use of customizable skins, which will also protect it from scratches. morespace Portable sets itself apart by offering more than just the standard color choices available from its major competitors. By simply visiting http://www.hammer-storage.com/skins/, users can purchase completely custom skins that feature a favorite photograph, color scheme, artwork, or other fashionable design. One skin is included with the morespace Portable unit to get consumers started, which can easily be removed and replaced with a custom skin of the consumer's choice.

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Seagate announced today that its FreeAgent Go portable hard drives are now available in six new colors. Along with the initial color options of ruby red, royal blue, tuxedo black and titanium silver, the drives are available in think pink, solar orange, spring green, forest green, sky blue and champagne gold. Seagate will also be launching its Load Me Up promotion on November 28th. As part of the promotion, those that register their FreeAgent drive will get 50 free songs from eMusic, on free movie rental and 50% a year's subscription to SmugMug.

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Seagate (Nasdaq: STX - News), the world's leading provider of storage solutions, unveiled today a gift idea that will keep on giving for years to come. Originally introduced in September with a choice of four colors, the new award-winning FreeAgent® Go portable hard drive is now available in all the colors of the rainbow, including: think pink, ruby red, solar orange, spring green, forest green, royal blue, sky blue, champagne gold, titanium silver and tuxedo black. The initial color options of ruby red, royal blue, tuxedo black and titanium silver are still offered and widely available.

Additionally, from November 28th through the beginning of the New Year, those who register their new Seagate FreeAgent external storage solution will receive a multimedia package from leading online content providers. The Seagate FreeAgent Go storage solution provides a slim, portable form factor with a load of space to back up and store all your valuable multimedia files from holiday memories to your favorite songs. With up to 500GB of available capacity, the FreeAgent Go portable hard drive has enough room to carry entire libraries of movies, music and pictures, making it a great gift for all the important people on your holiday shopping list.

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Toshiba recently introduced its MKxx55GSX series of 2.5-inch hard disk drives. Available in capacities ranging from 120GB to 500GB, these new drives features a 5,400 RPM rotation speed and SATA 3.0 Gb/s interface as well as optimizations and design changes to minimize noise and boost durability.

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Toshiba Storage Device Division (SDD), the pioneer in small form factor hard disk drives (HDDs), today announced a half-terabyte 5,400 RPM, Serial-ATA (SATA) 3.0 Gb/s 2.5-inch HDD with a number of enhanced features that improve the user experience in mobile applications, as well as other digital devices.

Available in capacities from 500GB(1) to 120GB, the super-quiet and durable MKxx55GSX series is targeted for integration into notebook PCs, sub- notebooks, small form factor and energy star PCs, game consoles, printers and external storage devices.

This new family raises the bar in acoustic performance for mainstream high-capacity HDDs. Advanced servo techniques combined with mechanical design changes minimize noise emanating from the MKxx55GSX drives, making them nearly inaudible during operation, with some models performing close to the threshold of human hearing.

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